It’s hard to believe it, but summer is just around the corner. If you haven’t already started creating your marketing materials, it’s crunch time. If your community is anything like mine, parents have plenty of options when considering summer camp or child care options, which makes the promotion and delivery of your message and camp plans even more important.

Summer Camp Marketing Checklist

 Pick a theme for your summer camp that resonates with kids and parents.
 Survey current school-age enrollment – kids and parents – on their theme preferences.
 Re-brand your Summer Camp a little differently from your yearround program (Check out a Summer Camp Branding offer from our friends at 2C – they’ve extended their rebranding promo exclusively for us).
 Identify community marketing opportunities to get the word out ASAP.
 Launch a referral campaign with currently enrolled families.
 Decide what your follow-up processes are for a summer camp inquiry and communicate them with your team or automate them in your ChildCareCRM Business Rules – don’t forget their decision-making process is often very different.
 Create a summer camp email and text campaign.
 Use your ChildCareCRM group manager to segment potential opportunities for the camp program and set up email and text campaigns, follow up tasks and print mailing labels.
 Manage summer camp marketing by building a Marketing Campaign in your ChildCareCRM system so you can report on the ROI and effectiveness of each email, flyer or community event.

Happy Camping! Let us know what your big plans are or share your best practices with our network of friends and customers on our Facebook & LinkedIn pages.