Summer Camp Marketing Checklist

By Emily Smith on Feb 21, 2018 6:42:00 AM

It’s hard to believe it, but summer is just around the corner. If you haven’t already started creating your marketing materials, it’s crunch time. If your community is anything like mine, parents have plenty of options when considering summer camp or child care options, which makes the promotion and delivery of your message and camp plans even more important.

Also, it's important to consider what type of marketing you'll be doing, since it impacts your efforts. Choosing either traditional vs. digital marketing is a good place to start. Traditional marketing involves collateral like billboards, print media, and TV commercial advertisements. On the other hand, digital marketing is all of your online efforts - from social media to content creation on your website. Below is a summer camp checklist that includes both traditional and digital marketing initiatives for you to use this summer.

Summer Camp Marketing Checklist

  1. Pick a theme for your summer camp that resonates with kids and parents.
    Survey current school-age enrollment – kids and parents – on their theme preferences.
  2. Re-brand your Summer Camp a little differently from your year-round program (Check out a Summer Camp Branding offer from our friends at 2C).
  3. Identify community marketing opportunities to get the word out ASAP. Traditional marketing that uses word of mouth is effective for local communities.
  4. Launch a referral campaign with currently enrolled families.
  5. Decide what your follow-up processes are for a summer camp inquiry and communicate them with your team or automate them in your ChildCareCRM Business Rules – don’t forget their decision-making process is often very different.
  6. Create a summer camp email and text campaign. This type of digital marketing is great for fast nurture and gaining responses. 
  7. Use your ChildcareCRM group manager to segment potential opportunities for the camp program and set up email and text campaigns, follow up tasks, and print mailing labels.
  8. Manage summer camp marketing by building a Marketing Campaign in your ChildcareCRM system so you can report on the ROI and effectiveness of each email, flyer, or community event.

Happy Camping! For more information on how to build stronger email marketing campaigns, click here.

Emily Smith

Written by Emily Smith


Enroll more families with online registration.

Don't waste time on enrollment paperwork—sending reminders, chasing down missing information. With ChildcareFORMS, our industry-standard online enrollment packet makes registration easy for everyone.