There are a lot of factors to consider when you’re trying to market to prospective parents or keep your enrolled families engaged with your center. Coming up with new strategies for childcare marketing isn’t always easy but we’ve compiled 6 tips for developing better email campaigns to help you grow your marketing impact and receive a higher ROI (return on investment).
1) Create a Plan for Your Marketing Email
When you're creating a new campaign, establish a schedule in advance and determine how often you want to send emails. Look ahead in your center’s calendar and make note of upcoming holidays to plan your content around special dates and events. If you send too many emails too often, your messages may be diverted to spam or parents may simply unsubscribe.
Here are some tips when designing an email subject line:
Utilize the fear of missing out
Appeal to parent’s curiosity
3) Use Your Logo and Branding Elements
Branding and logos are essential when you're thinking about how to advertise a childcare center. Your brand elements should be the graphic signature of your center’s communications and should provide a basis for the fonts, colors, and design choices in all of your marketing materials. In particular, when designing your email signature, use fonts that are easily readable and break up important contact information into different lines so parents can find how to reach you at a quick glance.
If you want your communications to stand out from the rest, it's important to connect with your reader. Make recipients feel special when they receive an email from you by adding their name at the beginning of the email. It immediately gives parents a feeling of belonging to your center before they even enroll.
5) Include a Call to Action
A call to action (CTA) is a big part of what encourages prospects to move to the next step in your marketing funnel or enrollment journey. CTAs are used in both traditional and digital advertising. A huge benefit of digital advertising is that your CTA can be more than simply saying “Call us to schedule a tour”. Instead, your CTA can be a clickable link that says, “Click here to schedule a tour”. This makes the process much faster and more convenient for the parent and reducing the number of steps to inquire for care leads to higher enrollment rates.
6) Measure Your Performance
ChildcareCRM offers several reports that can show you how many people have read your email, responded to you, and whether they clicked any of the links within the email.
Sierra Rossing is experienced in Content Marketing with a proven track record in marketing strategy, graphic design, copywriting, and social media management. Sierra attended the University of North Texas where she graduated with a Bachelor of Arts in Communication Studies and a minor in Spanish. Sierra is passionate about helping to grow companies and guiding them as they build their brand and establish their marketing message within their desired marketplace.