woman with glasses and hair bun reading with young girl

5 Proven Techniques to Attract, Engage, and Retain Families

By Sierra Rossing on Sep 20, 2021 6:00:00 AM

You've got a lot to manage. From scheduling tours, to retaining enrolled families, to re-engaging lost leads... your workday is jam-packed.

Learn to engage your families throughout the entire childcare lifecycle. CEO of ChildcareCRM Matt Amoia was joined by Kangarootime CEO & Founder Scott Wayman, to discuss how to:

  • Gain more tour inquiries and minimize no-shows

  • Convert completed tours into enrollments

  • Retain enrolled families at your center

  • Re-engage and enroll lost leads

To Recap the Webinar Discussion...
1) Maintain your online presence across various platforms

Last year, ChildcareCRM users received 53% of their new opportunities from web sources. With your website, social media, or other online search and listing services, families can contact you to learn more at the click of a button. These platforms allow for easy two-way communication so you can enroll more children, faster.

2) Make it easy for inquiring and enrolled families to connect with you

52% parents prefer to find childcare through online search (primarily Google). Because over half of respondents used Google to find childcare, you need to be sure your website contains all the information parents need to get more information in an easily accessible format.

Start with contact forms. These web-based forms help you build relationships with your target audience by providing an easy way for website visitors to reach you if they have a question or want to schedule a tour. 

3) Gather feedback from parents and your team members

89% of companies say that excellent customer service plays a huge role in customer retention. Use regular surveys to build a community and create a commitment to excellent customer service. You can then use this feedback to build a better center for your staff and enrolled families.

4) Utilize automation and integrations to save time & ease your workload

Invespcro found that 77% of companies saw an increase in conversions thanks to lead nurturing through marketing automation.

Meanwhile, software integrations ensure you always have the most up-to-date information when communicating with families. 62% of incorrect contact information in information management systems is caused by manual data entry errors.

5) Recognize the importance of follow-up in the parent lifecycle

An average of 15-20% of potential customers that weren’t ready to make a decision were converted through automated lead nurturing, according to Protocol80. That’s potentially 15-20% of families you’re missing out on if you’re not developing lead nurture campaigns with automated communications!



Watch the webinar recording:
Sierra Rossing

Written by Sierra Rossing

Sierra Rossing is experienced in Content Marketing with a proven track record in marketing strategy, graphic design, copywriting, and social media management. Sierra attended the University of North Texas where she graduated with a Bachelor of Arts in Communication Studies and a minor in Spanish. Sierra is passionate about helping to grow companies and guiding them as they build their brand and establish their marketing message within their desired marketplace.

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