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Grow Your Childcare Business with the Power of Marketing Automation

By Sierra Rossing on Jun 9, 2021 4:55:35 PM

There are many benefits to automating your marketing and sales processes with a CRM. Some of these include saving hours each day, reducing marketing and staffing costs, and increasing your business’ efficiency. With a marketing automation tool, like ChildcareCRM, you can reduce the number of manual tasks you need to complete each day, such as sending email or text reminders about tours, registration forms, and general follow-up communications.

Don’t just take our word for it…Below, we’ve listed 10 statistics to help you decide if it’s time for you to start utilizing the power of marketing automation.

The Rise in Popularity

1) Three-quarters of all businesses use marketing automation

75% of all companies already use at least one kind of marketing automation tool, according to Social Media’s Today 2019 State of Marketing Automation Survey report. It’s clear from statistics like these that automation tools are already widely accepted by the vast majority of brands, meaning that consumers are becoming increasingly used to receiving timely, automated communications.

2) 480,000 websites currently use marketing automation technology

In 2016, Bold Digital found that more than 480,000 websites were using marketing automation technology and that figure has only increased since. Most importantly, integrating your website and your CRM allows you to capture leads through web-based forms. That new contact information then imports into a singular database where you can establish automatic follow-up communications.

3) Email automation is the most popular type of marketing automation

Although texting is becoming increasingly popular as the number of Millennial parents grows, email automation is actually more popular, according to a 2018 report from Getresponse.

The Email Marketing and Marketing Automation Excellence report from 2018 states that the top three most used marketing automation techniques are email automation (64%), profiling and targeting (26%), and personalization through dynamic content (23%).

The Return on Investment (ROI)

4) 76% of marketers see a positive ROI within a year

According to figures from Marketo, 44% of companies that implement marketing automation for their business generate a positive ROI within just six months. However, after just one year, 76% of them see a return. In terms of how this return is measured, see the following:

5) Marketers use CTR, open rates, and unsubscribe rates to measure ROI

Measuring your ROI is not always a simple process. According to Pepper’s research in 2014, the most widely-used metrics to measure email performance were response indicators like click-through rates (CTRs), open rates, and unsubscribe rates.

6) 80% of marketers report an increase in leads due to automation

Lead generation is often considered the most important strategic goal for marketers who utilize marketing automation tools. Well, according to Invespcro, 80% of companies saw an increase of qualified leads (prospects who are ready or willing to make purchasing decisions) due to marketing automation.

7) 77% of marketers report an increase in conversions due to automation

And it’s not just lead generation that automation helps with. Invespcro also found that 77% of companies saw an increase in conversions thanks to lead nurturing through marketing automation.

8) Automated lead nurturing converts 15-20% of customers to sales

Statistics from Protocol80 suggest that an average of 15-20% of potential buyers that weren’t ready to purchase were converted to sales through automated lead nurturing. That’s potentially 15-20% of families that you’re missing out on if you’re not using a CRM to create automated communications!

9) Marketing automation improves productivity by 20%

The data also shows that marketing automation brings other benefits for businesses, aside from just more leads and conversions. For example, Nucleus found that marketing automation boosts productivity by around 20% on average.

The Struggle in Searching

10) 20% of agencies struggle to find the right marketing automation tool

Another practical issue companies face when it comes to adopting marketing automation is finding the right tools for the job. According to the same report from Automizy, 20% of agencies consider this to be the number 1 marketing automation challenge.

This is somewhat surprising considering the huge number of marketing automation tools on the market. It may be that companies are spoilt for choice and struggle to decide which tool represents the best value for money.

If you're struggling with finding the right CRM for your business, download our free guide, Choosing the Right CRM for your Childcare Organization. 

Sierra Rossing

Written by Sierra Rossing

Sierra Rossing is experienced in Content Marketing with a proven track record in marketing strategy, graphic design, copywriting, and social media management. Sierra attended the University of North Texas where she graduated with a Bachelor of Arts in Communication Studies and a minor in Spanish. Sierra is passionate about helping to grow companies and guiding them as they build their brand and establish their marketing message within their desired marketplace.

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