What do you picture when I say “millennial?” A tech dude in a hoodie? A college student with her face behind a phone? You probably aren’t picturing a parent managing the balancing act of life, including multiple children. As the oldest of the millennial generation approach mid-30s, you should be.
How do we effectively enroll the millennial parent? Check out the trends and best practices other successful centers use to enroll these prospects.
Know Where to Find Your Target Market
Did you know the average millennial mom spends about 23 hours online per week? That's nearly 20 percent more than women as a whole! Take into consideration that 68 percent say they rely “heavily” on their smartphones and BINGO! You have a quiky, easy way to reach your target demographic!
Know What Matters to Them
Millennials are one of the most “cost-conscious” generations in recent memory. Nearly 78 percent of millennial moms say cost is the largest determining factor when making any purchase and 70 percent will not make a purchase without reading reviews or being referred by a friend or colleague. A great way to capitalize on this is to offer a referral program like SoTellUs to engage your active parents and turn them into free promoters!
Don’t Forget Dad!
Many millennial dads take a more hands-on approach with their children than other generations. We know men see and act on advertising differently from women, so it's important to keep the millennial dad persona in mind when crafting advertising campaigns. Dads are more likely to follow up on information if shown through multiple sources of media, so engage them with emails and texts!
There are now 10.8 MILLION households with millennial parents at the helm. Don’t let outdated forms of advertising and communication slow your enrollment numbers! Click below to find out how ChildcareCRM can help you manage your marketing effectively and boost your enrollment numbers!