Train Childcare Staff to Improve Tour Conversion Rates [5 Steps]

Tours are one of the most important conversion points during the childcare enrolment process. It’s essential that you equip your centre directors and childcare staff to encourage families toward enrolment.Focus on ways to standardise and enhance the...

How to Grow Your Childcare Organization with Facebook

Scaling your childcare organization can be difficult without the right marketing tools in place to target a specific, qualified audience. Fortunately, Facebook has you covered with expansive features like custom Facebook tabs, CTA buttons to optimize...

Use Lead Tracking to Focus Your Childcare Enrollment Efforts - Including Why & How

How do you monitor the performance of your advertising campaigns? If you're not tracking leads, you could miss out on dozens of new enrollments. Every family that engages with your childcare business should be considered a lead or prospective customer....

Optimise Your Facebook Business Page for Childcare Lead Capture [7 Best Practices]

In a 2021 survey by ChildcareCRM, 71% of owners and directors responded that they use Facebook to help grow their childcare businesses.  

Facebook allows you to engage both current and prospective families without needing to meet people face to face,...

3 Tips for Navigating Changing Parent Expectations for your Childcare Organization

For the past eight years, ChildcareCRM has analyzed aggregated data from our expanding customer base—composed of more than 4,000 childcare centers—to identify insights and recommendations to scale your childcare business. ChildcareCRM’s goal is to share...

Yellow Brick Road Enhances Lead Organization and Communication with ChildcareCRM

Yellow Brick Road Childhood Development Centers relies on ChildcareCRM to optimize their pre-enrollment processes so they can focus on what matters most- the children in their centers. 

After years of inconsistent lead capture and parent communication,...

5 Tips for Using Facebook to Generate More Childcare Leads

Have you considered using social media to generate more leads?   

Facebook is the most popular social media platform among today’s parents and a great way to generate leads from interested families. From your Facebook Business Page to Facebook Messenger...

ChildcareCRM Named a 2022 High Performer in Childcare Software by G2

Dallas, TX – December 14, 2021 – Each year, G2 releases The Grid Scoring Report. It ranks the top-performing childcare software products based on reviews gathered from their verified user community, as well as data aggregated from online sources and...

Social Media Marketing Tips from a Childcare Millionaire

Traditional marketing has gone out the window. As childcare owners, we must get creative with our marketing strategies if we want to attract and retain families.

Traditionally, one might distribute flyers to local businesses or put a ‘Now Enrolling’...

3 Best Practices for Childcare Center Success in 2022

After conducting our annual analysis of ChildcareCRM users across more than 4,000 childcare centers, our findings show that the number of opportunities and conversion rates for childcare centers have returned to pre-pandemic levels. As you begin planning...