Know Your Audience
In the childcare industry, it’s essential to understand your target audience and design your message and brand to appeal to them. Now that you know Millennials make up such a large portion of today’s parents, you can adapt your communications to meet their needs. For example, a survey performed by The Wall Street Journal found that many Millennials see phone calls as “overly intrusive, even presumptuous”.
Millennials Prefer Texting
In contrast, it’s estimated that 60% of millennials like to communicate with businesses via text messaging. Millennials feel text messaging is less invasive than phone calls and provides a more personal touch than other forms of communication, such as email. Childcare centers that use text to communicate see higher and faster response rates. Compared to email, open rates for texts are as high as 98%, and on average it only takes 90 seconds for someone to respond to a text.
Another important part of text messaging’s appeal to the Millennial audience is largely based on convenience, speed and flexibility. Text messages such as tour scheduling reminders and payment reminders are a great example of this. Almost half of the millennials surveyed by Chief Marketer —48%—said they prefer to receive notices about payment information through text, while more than half preferred to receive appointment reminders through their mobile device.
Check out this infographic for more information on texting!
Tips for Effective Text Messaging
Once you decide to start using text communications as part of your engagement and marketing strategies, it’s important that you use a few simple tactics to ensure your messages are as effective as possible.
- Keep messages short and to the point. Texts are viewed on smaller screens than most emails so the shorter the message, the better.
- Keep the tone friendly, rather than too formal. Texting a parent or guardian is a more personal communication than emailing so they expect the tone to match the channel of communication.
Start using text messaging to communicate with prospective parents. With ChildcareCRM, you can send and receive text and email messages from a central location. Our new emoji feature includes all the iOS emojis your parents have come to know and love for communications. Schedule a demo to see it in action!