ChildcareCRM: The Blog

Explore. Learn. Engage

Stay Updated

Stay up to date on the latest childcare marketing trends, strategies, and tactics

I agree to receive product related communications from ChildcareCRM as detailed in the Privacy Policy, and I may manage my preferences or withdraw my consent at any time.

Keep Your Waitlist Engaged with these 9 Email Templates

By Sierra Rossing on Oct 14, 2021 12:15:23 PM

It's key to check in with your waitlisted or 'on hold' families at regular intervals. These touch bases allow you to make sure they’re still interested in your center and have not decided to enroll somewhere else. We've written 9 emails that you can use ...

Read the Post

Recent Articles

8 Steps to Strengthen Your Staff Culture

By Tony D'Agostino on Jul 27, 2021 6:00:00 AM

When I first became an owner of several Early Childcare and Education schools, I noticed there was no core company leadership. The staff culture of each school was dictated by the level of confidence exuded from the Director. Unfortunately, this model...

Read the Post

What Parents Really Want to See from Your Big School Program

By Pikka Turangan on Jul 20, 2021 10:21:33 AM

Big School: one of THE most popular topics among parents... alongside the question of "are they ready?". From a parent's perspective, they are looking for “school readiness” skills to appear and emerge from their child. And you know what? They’re not...

Read the Post

Top 5 Marketing Reports for Childcare Centre Success

By Pikka Turangan on Jul 6, 2021 3:30:00 PM

What report am I looking at? More importantly, what does it mean? Reading reports can be overwhelming and unfortunately, they don’t always give you the information you were originally looking forIn this article, we have mapped out ChildcareCRM’s most...

Read the Post

Meet Your New Virtual Assistant: The Perks of Task Management Tools

By Sierra Rossing on Jun 15, 2021 6:30:00 AM

Your ChildcareCRM software can help you do much more than just store family information and send follow-up communications. Take advantage of ChildcareCRM’s task management functionality to save hours each day, boost productivity, and increase...

Read the Post

3 Connections Between Staff and Family Retention

By Sierra Rossing on Jun 3, 2021 9:16:06 AM

Do you feel like you're losing valuable staff and enrollments? Fortunately, there's a light at the end of the tunnel...

Employee and family turnover can take a toll on both your mental and physical health, as well as the financial health of your...

Read the Post

The 4 Types of Parents You’re Marketing To

By Sierra Rossing on May 13, 2021 10:58:44 AM

It’s important to remember that treating others ‘fairly’ does not mean treating everyone the same. Each individual has different needs and is seeking to build a different kind of relationship with their children, their childcare provider, and the other...

Read the Post

Best Practices for Using Winnie to Generate New Leads

By Sierra Rossing on Apr 5, 2021 3:25:59 PM

Sara Mauskopf is the CEO and Co-founder of Winnie, a marketplace for daycares and preschools helping millions of parents across the United States in their search for childcare.

Sara has a background in consumer technology and product management, having...

Read the Post

From Stuck to Strategy

By Sierra Rossing on Apr 2, 2021 9:41:14 AM

Beth Cannon is an international speaker, educator, and entrepreneur known for her passion for engaging leaders and inspiring teams. With 25+ years of diverse experience, she has a lot of valuable insight and knowledge to share!

Beth's Stuck to Strategy...

Read the Post

How to Establish a Millionaire Mindset

By Sierra Rossing on Mar 19, 2021 9:50:00 AM

Andrea Dickerson, owner of the childcare consulting business 'I Own a Daycare', is committed to empowering and equipping childcare business owners with proven management solutions to systemize, organize and maximize their childcare business and their...

Read the Post

Build a Brand Ambassador: Leverage Your Staff's Unique Talents

By Chuck Gibbs on Nov 9, 2017 7:30:00 AM

Be honest. How fed up are you with all of the “marketing to millennials” talk you’ve been hearing the last few years? Everywhere I look – blogs, social media, conference sessions – people seem to be full of advice on how to capture the attention and...

Read the Post

Enroll more families with online registration.

Don't waste time on enrollment paperwork—sending reminders, chasing down missing information. With ChildcareFORMS, our industry-standard online enrollment packet makes registration easy for everyone.