Category Archives


Unified Enrollment Team: Hidden Gold Mine

When you run a successful child care organization, one of your many goals is delivering world class partnership and service to your prospective and currently enrolled families. Understanding the ...... See more

How to Set Goals the SMART Way

As we enter the summer months, odds are that most of us have broken our New Year’s resolutions. According to a study by Reuters, most people do not stick to their New Year’s goals. Whether it be to ...... See more

How to Use ChildCareCRM Forms to Track Your ROI

We all know ChildcareCRM is a fantastic tool for guiding potential families through the enrollment funnel. By thoughtfully setting up drip campaigns, you can deliver the right message at the right ...... See more

Marketing to Millennial Parents

What do you picture when I say “millennial?” A tech dude in a hoodie? A college student with her face behind a phone? You probably aren’t picturing a parent managing the balancing act of life, ...... See more

The ABCs of Small Business Marketing

These days, it seems like marketing your center is a moving target. Strategies and best practices se... See more

Marketing on a Budget

In today’s economy, even the most successful centers can find themselves walking the line of increasing expenses and flat-lining revenue. Having a tight budget for marketing doesn’t mean you ...... See more

Spring Into a New Season of Growth

What will you clean out this spring? As we move into the new season, you may find your thoughts turning to cleaning up and beginning a fresh start. It is also the mid-point between two academic ...... See more

The Crucial Step You’re Overlooking in Your ChildCareCRM

It’s no secret: Your ChildCareCRM system tracks so much information about each family that it... See more

8 Things Keeping You From Closing Your Tour

When we reflect on our tours, we often laser focus on the parent and how they interacted with us (What did they ask? What did their body language say? How did they leave the conversation?) but what ...... See more

Summer Camp Marketing Checklist

It’s hard to believe it, but summer is just around the corner. If you haven’t already started creating your marketing materials, it’s crunch time. If your community is anything like mine, parents ...... See more