Schedule a Demo
3 min read

Unified Enrollment Team: Hidden Gold Mine

By Emily Smith on Jun 14, 2018 5:24:00 AM

When you run a successful child care organization, one of your many goals is delivering world class partnership and service to your prospective and currently enrolled families. Understanding the needs of your incoming customers requires more than just giving an overview of your program and scheduling tours over the phone.

Topics: Education
4 min read

How to Set Goals the SMART Way

By Taylor Jasper on May 4, 2018 5:31:00 AM

As we enter the summer months, odds are that most of us have broken our New Year’s resolutions. According to a study by Reuters, most people do not stick to their New Year’s goals. Whether it be to get more organized, grow enrollment rates or declutter the supply closet, there is a good chance that things became busy and other items took priority.

Topics: Education
2 min read

How to Use ChildCareCRM Forms to Track Your ROI

By Tom Condon on Apr 26, 2018 6:14:00 AM

We all know ChildcareCRM is a fantastic tool for guiding potential families through the enrollment funnel. By thoughtfully setting up drip campaigns, you can deliver the right message at the right time while ensuring NO ONE falls through the cracks.

Topics: Education Guest
1 min read

Marketing to Millennial Parents

By Emily Smith on Apr 6, 2018 4:14:00 AM

What do you picture when I say “millennial?” A tech dude in a hoodie? A college student with her face behind a phone? You probably aren’t picturing a parent managing the balancing act of life, including multiple children. As the oldest of the millennial generation approach mid-30s, you should be.

Topics: Education
2 min read

The ABCs of Small Business Marketing

By Emily Smith on Apr 5, 2018 6:18:00 AM

These days, it seems like marketing your center is a moving target. Strategies and best practices se

Topics: Education
3 min read

Marketing on a Budget

By Emily Smith on Mar 30, 2018 6:22:00 AM

In today’s economy, even the most successful centers can find themselves walking the line of increasing expenses and flat-lining revenue. Having a tight budget for marketing doesn’t mean you shouldn’t market at all or settle for subpar marketing initiatives. Let’s talk about a few things that will drive enrollment interest and cost next to nothing.

Topics: Education
2 min read

Spring Into a New Season of Growth

By Emily Smith on Mar 28, 2018 6:29:00 AM

What will you clean out this spring?

As we move into the new season, you may find your thoughts turning to cleaning up and beginning a fresh start. It is also the mid-point between two academic years' enrollment efforts. The next six weeks is a great time to begin analyzing your efforts from the 2017-18 school year and prepping for the upcoming registration season.

Topics: Education
2 min read

The Crucial Step You’re Overlooking in Your ChildCareCRM

By Emily Smith on Mar 6, 2018 4:08:00 AM

It’s no secret: Your ChildCareCRM system tracks so much information about each family that it

Topics: Education
4 min read

8 Things Keeping You From Closing Your Tour

By Emily Smith on Mar 2, 2018 6:35:00 AM

When we reflect on our tours, we often laser focus on the parent and how they interacted with us (What did they ask? What did their body language say? How did they leave the conversation?) but what about us? What are we bringing to the table in this process?

Topics: Education
1 min read

Summer Camp Marketing Checklist

By Emily Smith on Feb 21, 2018 6:42:00 AM

It’s hard to believe it, but summer is just around the corner. If you haven’t already started creating your marketing materials, it’s crunch time. If your community is anything like mine, parents have plenty of options when considering summer camp or child care options, which makes the promotion and delivery of your message and camp plans even more important.

Topics: Education