Children's week is an important event for children and organisations all over Australia. This year's theme - "Children have the right to meet together and to join groups and organisations, as long as this does not stop other people from enjoying their rights" promotes the rights of a child and allowing them to actively contribute in the world around them.
Children's week is always filled with activities that are either for the children or for members of the education sector to take a step back and reflect the needs of children. But no event is complete without letting others know about it! Take a look at our 4 ways to help promote your Children's Week activities, no matter how big or small.
1) Invite families to participate in your Children's Week activities.
Families need and want to be included at your centre. If they are a part of something other than just dropping off and picking up their children, they will feel happier to give feedback and share their experiences with other parents.
Pro Tip - Use websites like Canva to help you design branded posters and resources and get families interested visually.
2) Create an email that is themed around your activities and children's week.
Similar to your monthly or quarterly newsletter - a Children's Week-themed newsletter could be a special edition that families can look out for. Include what the children have learned during the week and what the educators say children's week means to them, along with how they are wanting to support the children's needs.
3) Post to your social media pages.
Social media is the best platform to share your good news and fun activities with families. Try different types of media to showcase what you are doing at the centre, such as images, videos, and gifs. Analyse your insights on Facebook to see whether families enjoy watching a video from you or looking through a gallery of photos.
Pro Tip - use questions or ask families to do something in the comments to increase engagement of your posts. Click here to learn more about using social media for your centre.
4) Remind families through text.
Everyone needs reminders throughout their busy day. Use texting for quick and easy updates to help remind families of what activities are happening so their children don't miss out! This is also a great opportunity to capture any families who are looking to add a casual day to the week. Promote your activities with excitement even through text.
Pikka Turangan is an experienced marketer with a demonstrated history of working in the childcare industry. She is highly skilled in communications, copywriting, marketing strategy, campaign management, and event management. Pikka received her Bachelor of Business Administration (B.B.A.) with a focus in Marketing from Queensland University of Technology. She serves as the Marketing Manager for ChildcareCRM's Australian market.