ChildcareCRM: The Blog

Explore. Learn. Engage.

7 min read

Train Childcare Staff to Improve Tour Conversion Rates [5 Steps]

Tours are one of the most important conversion points during the childcare enrolment process. It’s essential that you...

17 min read

How to Grow Your Childcare Organization with Facebook

Scaling your childcare organization can be difficult without the right marketing tools in place to target a specific,...

9 min read

Use Lead Tracking to Focus Your Childcare Enrollment Efforts - Including Why & How

How do you monitor the performance of your advertising campaigns? If you're not tracking leads, you could miss out on...

10 min read

Optimise Your Facebook Business Page for Childcare Lead Capture [7 Best Practices]

In a 2021 survey by ChildcareCRM, 71% of owners and directors responded that they use Facebook to help grow their...

11 min read

3 Tips for Navigating Changing Parent Expectations for your Childcare Organization

For the past eight years, ChildcareCRM has analyzed aggregated data from our expanding customer base—composed of more...

4 min read

Yellow Brick Road Enhances Lead Organization and Communication with ChildcareCRM

Yellow Brick Road Childhood Development Centers relies on ChildcareCRM to optimize their pre-enrollment processes so...

9 min read

5 Tips for Using Facebook to Generate More Childcare Leads

Have you considered using social media to generate more leads?   

Facebook is the most popular social media platform...

5 min read

ChildcareCRM Named a 2022 High Performer in Childcare Software by G2

Dallas, TX – December 14, 2021 – Each year, G2 releases The Grid Scoring Report. It ranks the top-performing childcare...

5 min read

Social Media Marketing Tips from a Childcare Millionaire

Traditional marketing has gone out the window. As childcare owners, we must get creative with our marketing strategies...

11 min read

3 Best Practices for Childcare Center Success in 2022

After conducting our annual analysis of ChildcareCRM users across more than 4,000 childcare centers, our findings show...

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Train Childcare Staff to Improve Tour Conversion Rates [5 Steps]

By Pikka Turangan on Jan 18, 2022 3:01:57 PM

Tours are one of the most important conversion points during the childcare enrolment process. It’s essential that you equip your centre directors and childcare staff to encourage families toward enrolment.Focus on ways to standardise and enhance the...

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Recent Articles

Keys to Managing the 4 Kinds of Tours at Your Center

By Sierra Rossing on Aug 12, 2021 6:30:00 AM

Andrea Dickerson recently joined ChildcareCRM: The Podcast to discuss what she feels is the MOST important part of the touring process.

Step one to optimizing your touring process may not come as a surprise… You need to begin by actually having a process...

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Doodle Bugs! Improves Parent Response Time Across 17 Locations with ChildcareCRM

By Sierra Rossing on Aug 11, 2021 6:30:00 AM

Doodle Bugs! Children’s Learning Academy, a family-owned and operated organization, was founded in 1992. Their dedication to high-quality childcare and continuous improvement has helped them expand to 17 centers throughout New York, Pennsylvania, and...

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5 Tips for Hiring at Your Childcare Center [Free Guide and Templates]

By Marissa Schneggenburger on Aug 10, 2021 6:00:00 AM

Many childcare centers are still understaffed due to the pandemic and even more so are finding it harder to hire and retain quality staff members. However, that’s only part of the problem.

Hiring staff at your childcare center comes with the tasks of...

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5 Ways to Learn and Play during National Science Week

By Pikka Turangan on Aug 8, 2021 3:30:00 PM

National Science week is an enjoyable time where children and adults of all ages can learn a little bit more about science. It's not just for the science lovers! This year's National Science Week theme is "Food: Different by Design". Where everyone can...

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ChildcareCRM Shortlisted for 2021 SaaS Awards

By Sierra Rossing on Aug 4, 2021 6:30:00 AM

[Irving, TX] – August 4, 2021 – ChildcareCRM is a finalist in the 2021 SaaS Awards Program in the following categories: Best SaaS Newcomer and Best SaaS Product for Nonprofits or Education.

Now in its sixth year of celebrating software innovation, the...

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Strategies for Hiring and Improving Staff Retention at Your Childcare Center

By Sierra Rossing on Aug 3, 2021 10:47:05 AM

“There are zero gimmicks when it comes to creating a culture. It is ridiculously hard, requires discipline, and you have to have radical self-awareness as a leader. There are zero shortcuts. It is hard work.” – Chanie Wilschanski

Instead of asking ‘how...

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New Horizon Academy Achieves 40% Conversion Rate with ChildcareCRM

By Sierra Rossing on Aug 2, 2021 6:30:00 AM

New Horizon Academy (NHA) is a Minnesota family-owned and operated early childhood education company that has been serving young children since 1971. After decades of using pen and paper to capture and manage leads, NHA knew it was time to embrace the...

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4 Must-Haves to Convert During Daycare Center Tours

By Pikka Turangan on Jul 28, 2021 4:30:00 PM

Are you having trouble converting your families at your centre? You’re not alone. That’s why we’ve compiled the 4 must-haves to convert during daycare center tours! The centre tour is the best indicator for your parents if your centre will be the right...

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8 Steps to Strengthen Your Staff Culture

By Tony D'Agostino on Jul 27, 2021 6:00:00 AM

When I first became an owner of several Early Childcare and Education schools, I noticed there was no core company leadership. The staff culture of each school was dictated by the level of confidence exuded from the Director. Unfortunately, this model...

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What Parents Really Want to See from Your Big School Program

By Pikka Turangan on Jul 20, 2021 10:21:33 AM

Big School: one of THE most popular topics among parents... alongside the question of "are they ready?". From a parent's perspective, they are looking for “school readiness” skills to appear and emerge from their child. And you know what? They’re not...

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Enroll more families with online registration.

Don't waste time on enrollment paperwork—sending reminders, chasing down missing information. With ChildcareFORMS, our industry-standard online enrollment packet makes registration easy for everyone.