ChildcareCRM: The Blog

Explore. Learn. Engage.

5 min read

4 Ways to Celebrate the 4th of July in Your Centers

On July 4, 1776, the United States finally became an independent nation.  

The Fourth of July is a popular day that...

14 min read

How to Choose the Right CRM for Your Childcare Franchise

As of 2018, there were 758,000 franchise establishments throughout North America.  

Childcare franchises are a powerful...

7 min read

6 Ways to Educate and Explore Pride Month in Childcare

Did you know that the origins of Pride Month extend back to the 50s? 

Pride Month occurs during the month of June, and...

8 min read

How to Automate Each Stage of the Enrollment Funnel

Are you not responding to prospective families fast enough? 

With numerous options for childcare centers, it’s...

4 min read

5 Activities to Celebrate Juneteenth with the Children in Your Center

Did you know 28% of Americans know nothing about the holiday, Juneteenth? 

On June 19th, Black Americans gather...

3 min read

New Australian Childcare Subsidy with Albanese Brings Affordable Care

In the past, parents and guardians have been subject to high childcare fees with minimal support or financial...

13 min read

5 Ways Your Childcare Franchise is Leaving Money and Opportunities on the Table

In 2020, 56% of open childcare centers lost money every single day.  

While some of the damage has been reversed since...

10 min read

Standardize Childcare Enrollment Across All Your Childcare Franchise Locations

Ensure every family receives the same high-quality enrollment experience. 

As a corporate marketing leader, you’re...

8 min read

Capture Leads from Anywhere with the Exciting ChildcareCRM Telephony Integration

Did you know almost 25% of inquiries for your childcare business come from phone calls? 

But busy, overloaded staff are...

10 min read

6 Best Practices to Gain Summer Childcare Enrollments - Without Lifting a Finger

Summer is coming up quickly. If you haven’t already started promoting your summer programs and camps, now is the time. 

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4 Ways to Celebrate the 4th of July in Your Centers

By Asyah Jiron on Jun 24, 2022 6:00:00 AM

On July 4, 1776, the United States finally became an independent nation.  

The Fourth of July is a popular day that Americans use to celebrate their independence and patriotism. This federal holiday is the perfect opportunity to educate and celebrate...

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Recent Articles

Best Practices to Using Drip Campaigns for Childcare Marketing

By Pikka Turangan on Mar 17, 2022 7:23:09 PM

Automate your strategic marketing campaigns for every stage in the prospective family’s registration journey. 

59% of marketers say their biggest challenge is having enough time to create engaging content and campaigns that successfully nurture families...

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Understanding Your Enrollment Funnel is Your Key to Childcare Success

By Hope Dasher on Mar 17, 2022 12:22:42 PM

Do you know how families are progressing through your enrollment journey?  

31% of marketers stated that tracking conversions was one of their biggest challenges. For childcare providers, it’s best to know where each prospective family is in your funnel....

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Capture More Family Leads with ChildcareCRM's Facebook Integration

By Hope Dasher on Mar 8, 2022 10:19:55 AM

Facebook has 2.8 billion monthly active users - which makes it a popular platform for childcare businesses to interact with prospective parents and generate new family leads. In a single day, you and your team are juggling communications with parents in ...

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How to Save Childcare Staff’s Time with Automated Parent Follow-Up Communications

By Hope Dasher on Mar 3, 2022 4:48:14 PM

How quickly do you respond to prospective families? 

Families have more options for care than ever before. The likelihood of gaining a high-quality lead significantly drops 21 times if you respond to parents in 30 minutes, compared to 5 minutes. Further,...

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Ultimate Guide to Using Drip Campaigns for Childcare Marketing

By Hope Dasher on Mar 1, 2022 9:17:18 AM

Automate your strategic marketing campaigns for every stage in the prospective family’s enrollment journey. 

59% of marketers say their biggest challenge is having enough time to create engaging content and campaigns that successfully nurture leads....

Read the Post

7 Best Practices for Building Your Nursery's Facebook Page

By Pikka Turangan on Feb 28, 2022 11:13:34 PM

In a 2021 survey by ChildcareCRM, 71% of owners and directors responded that they use Facebook to help grow their childcare businesses.  

Facebook allows you to engage both current and prospective families without needing to meet people face to face,...

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How to Navigate Changing Parent Expectations for Your Childcare Nursery

By Pikka Turangan on Feb 28, 2022 10:51:11 PM

For the past eight years, ChildcareCRM has analysed aggregated data from our expanding customer base—composed of more than 4,000 childcare settings—to identify insights and recommendations to scale your childcare business. ChildcareCRM’s goal is to share...

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Navigate Changing Parent Expectations for Your Childcare Organisation

By Pikka Turangan on Feb 28, 2022 8:20:41 PM

For the past eight years, ChildcareCRM has analysed aggregated data from our expanding customer base—composed of more than 4,000 childcare centres—to identify insights and recommendations to scale your childcare business. ChildcareCRM’s goal is to share...

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Best Practices for Success in Your Childcare Nursery in 2022

By Pikka Turangan on Feb 23, 2022 10:30:18 PM

After conducting our annual analysis of ChildcareCRM users across more than 4,000 childcare providers, our findings show that the number of opportunities and conversion rates for nurseries have returned to pre-pandemic levels. As you begin planning for...

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8 Tips for Using Videos in Your Marketing to Attract New Childcare Leads

By Arianne Cesar on Feb 23, 2022 4:55:10 PM

Did you know that using video as a part of your marketing strategy can attract new families? 

If you haven't heard, I’m here to tell you, VIDEO MARKETING IS AMAZING! Video not only has a longer shelf life on certain platforms but it also helps to build...

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Enroll more families with online registration.

Don't waste time on enrollment paperwork—sending reminders, chasing down missing information. With ChildcareFORMS, our industry-standard online enrollment packet makes registration easy for everyone.