ChildcareCRM: The Blog

Explore. Learn. Engage.

7 min read

Train Childcare Staff to Improve Tour Conversion Rates [5 Steps]

Tours are one of the most important conversion points during the childcare enrolment process. It’s essential that you...

17 min read

How to Grow Your Childcare Organization with Facebook

Scaling your childcare organization can be difficult without the right marketing tools in place to target a specific,...

9 min read

Use Lead Tracking to Focus Your Childcare Enrollment Efforts - Including Why & How

How do you monitor the performance of your advertising campaigns? If you're not tracking leads, you could miss out on...

10 min read

Optimise Your Facebook Business Page for Childcare Lead Capture [7 Best Practices]

In a 2021 survey by ChildcareCRM, 71% of owners and directors responded that they use Facebook to help grow their...

11 min read

3 Tips for Navigating Changing Parent Expectations for your Childcare Organization

For the past eight years, ChildcareCRM has analyzed aggregated data from our expanding customer base—composed of more...

4 min read

Yellow Brick Road Enhances Lead Organization and Communication with ChildcareCRM

Yellow Brick Road Childhood Development Centers relies on ChildcareCRM to optimize their pre-enrollment processes so...

9 min read

5 Tips for Using Facebook to Generate More Childcare Leads

Have you considered using social media to generate more leads?   

Facebook is the most popular social media platform...

5 min read

ChildcareCRM Named a 2022 High Performer in Childcare Software by G2

Dallas, TX – December 14, 2021 – Each year, G2 releases The Grid Scoring Report. It ranks the top-performing childcare...

5 min read

Social Media Marketing Tips from a Childcare Millionaire

Traditional marketing has gone out the window. As childcare owners, we must get creative with our marketing strategies...

11 min read

3 Best Practices for Childcare Center Success in 2022

After conducting our annual analysis of ChildcareCRM users across more than 4,000 childcare centers, our findings show...

ChildcareCRM: The Blog

Explore. Learn. Engage

Stay Updated

Stay up to date on the latest childcare marketing trends, strategies, and tactics

I agree to receive product related communications from ChildcareCRM as detailed in the Privacy Policy, and I may manage my preferences or withdraw my consent at any time.

Train Childcare Staff to Improve Tour Conversion Rates [5 Steps]

By Pikka Turangan on Jan 18, 2022 3:01:57 PM

Tours are one of the most important conversion points during the childcare enrolment process. It’s essential that you equip your centre directors and childcare staff to encourage families toward enrolment.Focus on ways to standardise and enhance the...

Read the Post

Recent Articles

5 Activities to Do with Your Centre’s Children During Australia’s Children's Week

By Pikka Turangan on Oct 19, 2021 5:29:56 PM

The education and development of children is vital for our future. Organisations in the education sector such as schools, childcare centres, tutoring centres and software companies like us are using this week to celebrate and reflect on the needs of...

Read the Post

3 ChildcareCRM Features You Should Use Every Day to Save Time

By Sierra Rossing on Oct 19, 2021 6:30:00 AM

Your ChildcareCRM software can help you do much more than just store family information and send follow-up communications. Take advantage of ChildcareCRM’s functionality to save time, boost productivity, and increase organization across your entire...

Read the Post

Keep Your Waitlist Engaged with these 9 Email Templates

By Sierra Rossing on Oct 14, 2021 12:15:23 PM

It's key to check in with your waitlisted or 'on hold' families at regular intervals. These touch bases allow you to make sure they’re still interested in your center and have not decided to enroll somewhere else. We've written 9 lead nurturing emails...

Read the Post

What to Expect at ChildcareCRM's 2021 User Event

By Sierra Rossing on Sep 30, 2021 11:01:31 AM

12 years ago, at a dining room table, ChildcareCRM was born. Now, we're stronger, faster, and better than ever with a team of employees spanning two continents and more than 4,000 users all over the globe.

Our Annual User Event is the one time a year...

Read the Post

3 Ways to Retain Your Childcare Staff and Enrolled Families

By Sierra Rossing on Sep 30, 2021 6:00:00 AM

Employee and family turnover can take a toll on both your mental and physical health, as well as the financial health of your childcare organization. However, there are 3 tactful ways you can retain both your staff and enrolled families.

ECE Expert,...

Read the Post

3 Important Dates in The Enrollment Probationary Period

By Sierra Rossing on Sep 29, 2021 6:30:00 AM

Following a child’s start date, most parents give you a ‘probation period’ of 2-3 months to see if they made the right decision for care. These important deadlines include essential steps to ensuring your enrolled families remain happy with their choice...

Read the Post

Differentiate Your Center with Digital Multi-Language Registration Forms

By Sierra Rossing on Sep 28, 2021 11:35:12 AM

We’re all looking for ways to streamline repetitive tasks and save time. However, an emerging business trend across all industries is a focus on how to advocate for and serve underrepresented groups in new ways.  

At ChildcareCRM, we’ve found a way to ...

Read the Post

CRM vs CMS: The Answers You Have Been Looking For

By Pikka Turangan on Sep 23, 2021 5:02:00 PM

When you think about the best complimentary items, you might think about tea and biscuits, or popcorn and a movie. We are going to introduce to you a new complimentary item that is important to have in a centre for success and long-term stability.  

You...

Read the Post

Users, Here's What You Need to Know About ChildcareFORMS Payments

By Adrianna Lacarra on Sep 21, 2021 10:16:28 AM

ChildcareFORMS Payments takes the hassle out of fee payment by letting parents pay during online enrollment. Increase enrollments by providing parents with simple, convenient online payment. And you save time by eliminating the manual work you’re doing...

Read the Post

5 Proven Techniques to Attract, Engage, and Retain Families

By Sierra Rossing on Sep 20, 2021 6:00:00 AM

You've got a lot to manage. From scheduling tours, to retaining enrolled families, to re-engaging lost leads... your workday is jam-packed.

Learn to engage your families throughout the entire childcare lifecycle. CEO of ChildcareCRM Matt Amoia was...

Read the Post

Enroll more families with online registration.

Don't waste time on enrollment paperwork—sending reminders, chasing down missing information. With ChildcareFORMS, our industry-standard online enrollment packet makes registration easy for everyone.