ChildcareCRM: The Blog

Explore. Learn. Engage.

7 min read

Train Childcare Staff to Improve Tour Conversion Rates [5 Steps]

Tours are one of the most important conversion points during the childcare enrolment process. It’s essential that you...

17 min read

How to Grow Your Childcare Organization with Facebook

Scaling your childcare organization can be difficult without the right marketing tools in place to target a specific,...

9 min read

Use Lead Tracking to Focus Your Childcare Enrollment Efforts - Including Why & How

How do you monitor the performance of your advertising campaigns? If you're not tracking leads, you could miss out on...

10 min read

Optimise Your Facebook Business Page for Childcare Lead Capture [7 Best Practices]

In a 2021 survey by ChildcareCRM, 71% of owners and directors responded that they use Facebook to help grow their...

11 min read

3 Tips for Navigating Changing Parent Expectations for your Childcare Organization

For the past eight years, ChildcareCRM has analyzed aggregated data from our expanding customer base—composed of more...

4 min read

Yellow Brick Road Enhances Lead Organization and Communication with ChildcareCRM

Yellow Brick Road Childhood Development Centers relies on ChildcareCRM to optimize their pre-enrollment processes so...

9 min read

5 Tips for Using Facebook to Generate More Childcare Leads

Have you considered using social media to generate more leads?   

Facebook is the most popular social media platform...

5 min read

ChildcareCRM Named a 2022 High Performer in Childcare Software by G2

Dallas, TX – December 14, 2021 – Each year, G2 releases The Grid Scoring Report. It ranks the top-performing childcare...

5 min read

Social Media Marketing Tips from a Childcare Millionaire

Traditional marketing has gone out the window. As childcare owners, we must get creative with our marketing strategies...

11 min read

3 Best Practices for Childcare Center Success in 2022

After conducting our annual analysis of ChildcareCRM users across more than 4,000 childcare centers, our findings show...

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Train Childcare Staff to Improve Tour Conversion Rates [5 Steps]

By Pikka Turangan on Jan 18, 2022 3:01:57 PM

Tours are one of the most important conversion points during the childcare enrolment process. It’s essential that you equip your centre directors and childcare staff to encourage families toward enrolment.Focus on ways to standardise and enhance the...

Read the Post

Recent Articles

Train Childcare Staff to Improve Tour Conversion Rates [5 Steps]

By Pikka Turangan on Jan 18, 2022 3:01:57 PM

Tours are one of the most important conversion points during the childcare enrolment process. It’s essential that you equip your centre directors and childcare staff to encourage families toward enrolment.Focus on ways to standardise and enhance the...

Read the Post

How to Grow Your Childcare Organization with Facebook

By Hope Dasher on Jan 14, 2022 7:00:00 AM

Scaling your childcare organization can be difficult without the right marketing tools in place to target a specific, qualified audience. Fortunately, Facebook has you covered with expansive features like custom Facebook tabs, CTA buttons to optimize...

Read the Post

Use Lead Tracking to Focus Your Childcare Enrollment Efforts - Including Why & How

By Hope Dasher on Jan 11, 2022 6:00:00 AM

How do you monitor the performance of your advertising campaigns? If you're not tracking leads, you could miss out on dozens of new enrollments. Every family that engages with your childcare business should be considered a lead or prospective customer....

Read the Post

Optimise Your Facebook Business Page for Childcare Lead Capture [7 Best Practices]

By Pikka Turangan on Jan 9, 2022 6:12:00 PM

In a 2021 survey by ChildcareCRM, 71% of owners and directors responded that they use Facebook to help grow their childcare businesses.  

Facebook allows you to engage both current and prospective families without needing to meet people face to face,...

Read the Post

3 Tips for Navigating Changing Parent Expectations for your Childcare Organization

By Hope Dasher on Jan 5, 2022 6:00:00 AM

For the past eight years, ChildcareCRM has analyzed aggregated data from our expanding customer base—composed of more than 4,000 childcare centers—to identify insights and recommendations to scale your childcare business. ChildcareCRM’s goal is to share...

Read the Post

Yellow Brick Road Enhances Lead Organization and Communication with ChildcareCRM

By Hope Dasher on Dec 20, 2021 6:00:00 AM

Yellow Brick Road Childhood Development Centers relies on ChildcareCRM to optimize their pre-enrollment processes so they can focus on what matters most- the children in their centers. 

After years of inconsistent lead capture and parent communication,...

Read the Post

5 Tips for Using Facebook to Generate More Childcare Leads

By Hope Dasher on Dec 14, 2021 7:15:00 AM

Have you considered using social media to generate more leads?   

Facebook is the most popular social media platform among today’s parents and a great way to generate leads from interested families. From your Facebook Business Page to Facebook Messenger...

Read the Post

ChildcareCRM Named a 2022 High Performer in Childcare Software by G2

By Hope Dasher on Dec 14, 2021 6:00:00 AM

Dallas, TX – December 14, 2021 – Each year, G2 releases The Grid Scoring Report. It ranks the top-performing childcare software products based on reviews gathered from their verified user community, as well as data aggregated from online sources and...

Read the Post

Social Media Marketing Tips from a Childcare Millionaire

By Latrice Galloway on Dec 7, 2021 6:30:00 AM

Traditional marketing has gone out the window. As childcare owners, we must get creative with our marketing strategies if we want to attract and retain families.

Traditionally, one might distribute flyers to local businesses or put a ‘Now Enrolling’...

Read the Post

3 Best Practices for Childcare Center Success in 2022

By Hope Dasher on Dec 6, 2021 6:30:00 AM

After conducting our annual analysis of ChildcareCRM users across more than 4,000 childcare centers, our findings show that the number of opportunities and conversion rates for childcare centers have returned to pre-pandemic levels. As you begin planning...

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Enroll more families with online registration.

Don't waste time on enrollment paperwork—sending reminders, chasing down missing information. With ChildcareFORMS, our industry-standard online enrollment packet makes registration easy for everyone.