woman with glasses holding baby while looking at computer, learning about KPIs and marketing performance objectives

How to Measure Your Childcare Business and Marketing Performance

By Sierra Rossing on Feb 24, 2021 10:28:14 AM

A key performance indicator (KPI) is a type of business performance measurement that helps to evaluate the successes or areas of improvement for an organization.

KPIs can be used to monitor large scale business objectives, marketing goals, and the overall health of the company. They can also be adjusted to monitor various departments, and can even be used on an individual level to monitor employees' key objectives.

Scott Wayman, CEO & Founder of Kangarootime, joined ChildcareCRM: The Podcast (available on Apple Podcasts and Spotify) recently to discuss:

  • The definition of a KPI and why it matters
  • The impact of KPIs for your early education business
  • Which KPIs childcare centers should be tracking
Listen to the full episode below or find it on Apple Podcasts or Spotify.


If you’re a childcare owner or operator and you’d like to learn more about our CRM and how it can help you monitor important KPIs for your marketing performance (ex: email marketing) and childcare business, click here to schedule a free demo with one of our solutions consultants today!

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Sierra Rossing

Written by Sierra Rossing

Sierra Rossing is experienced in Content Marketing with a proven track record in marketing strategy, graphic design, copywriting, and social media management. Sierra attended the University of North Texas where she graduated with a Bachelor of Arts in Communication Studies and a minor in Spanish. Sierra is passionate about helping to grow companies and guiding them as they build their brand and establish their marketing message within their desired marketplace.

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