A key performance indicator (KPI) is a type of business performance measurement that helps to evaluate the successes or areas of improvement for an organization.
KPIs can be used to monitor large scale business objectives, marketing goals, and the overall health of the company. They can also be adjusted to monitor various departments, and can even be used on an individual level to monitor employees' key objectives.
Sierra Rossing is experienced in Content Marketing with a proven track record in marketing strategy, graphic design, copywriting, and social media management. Sierra attended the University of North Texas where she graduated with a Bachelor of Arts in Communication Studies and a minor in Spanish. Sierra is passionate about helping to grow companies and guiding them as they build their brand and establish their marketing message within their desired marketplace.