It's key to check in with your waitlisted or 'on hold' families at regular intervals. These touch bases allow you to make sure they’re still interested in your center and have not decided to enroll somewhere else. We've written 9 lead nurturing emails that you can use to keep them excited about enrolling at your center.
Lead Nurture Email Marketing Campaigns
Parents have more choices than ever before about where to enroll their child for care. Many families inquire for care with 5-7 different centers, book tours with 3-4, and then contemplate between 2-3. It’s essential that you stay top of mind with waitlisted families as they could still be looking for care in other areas.
Start with 2-3 emails in the family's first week on your waitlist. This ensures that they feel in touch with you and don’t feel forgotten after registration. Then, you can begin to make the emails less frequent. From 2-3 times in the first week, you send 1-2 in the second week. By the third week, you can move to one a week. Ideally, the longest you would wait between each email is 10 to 14 days. You should also consider sending quarterly newsletter emails.
Email Content Ideas
In terms of what you should be sending, regular long-term nurture campaigns share:
Tips (ex: ‘The importance of socialization in toddlers’ )
Facts (ex: ‘Why do newborns get jaundice?’)
How-to’s (ex: ‘How to encourage your child to share’)
Childcare Center Lead Nurturing Email Templates For You
Download our Ultimate Guide to Growing and Engaging Your Childcare Waitlist to view 9 free email templates you can begin using today at your own center.
Sierra Rossing is experienced in Content Marketing with a proven track record in marketing strategy, graphic design, copywriting, and social media management. Sierra attended the University of North Texas where she graduated with a Bachelor of Arts in Communication Studies and a minor in Spanish. Sierra is passionate about helping to grow companies and guiding them as they build their brand and establish their marketing message within their desired marketplace.