millennial parent using phone to enroll: childcare self-service

3 Ways to Improve the Parent Experience with Self-Service

By Hope Dasher on Dec 2, 2021 6:00:00 AM

This day and age, time-saving options are a necessity. You and your staff are juggling multiple tasks in addition to the ultimate priority: providing quality childcare.

Self-service allows parents to manage common enrollment tasks when it is convenient for them – all without burdening your staff. 40% of Millennials prefer self-service methods over human contact with businesses. Start implementing methods for self-service in your organization to increase enrollment and parent satisfaction rates.

Self-Service Brings Several Advantages  

The benefits of supplying a self-service enrollment experience to parents include: 

  • Increased enrollment efficiency 

  • Decreased time spent on manual and repetitive administrative tasks 

  • Improved parent experience

  • Minimized lost lead opportunities 

  • Streamlined communication 

These self-serve options effortlessly guide parents through the enrollment process while simultaneously providing a more personalized experience. Automating communications, scheduling tours onlineand digital enrollment ensure that your staff have more time for other important tasks. 

Leave the lengthy manual tasks behind and optimize your business with our 2022 Building Blocks for Success report. 

1) Make it easy for parents to schedule tours from your website

Tours are one of the most important parts of the parent enrollment journey. The tour is the family’s first impression of your center and your staff. Ensure it’s a positive experience by making the entire process easy and accessible.  

First, simplify the tour experience by including an online tour scheduler on your website. Parents can schedule their own tour and receive automated confirmation and reminders which increase the likelihood of parents showing up for the tour. The faster parents can schedule and complete tours, the higher the conversion rate. In our 2022 Building Blocks for Success report, we found that 75% ofChildcareCRM users tours take place within 24 hours and the top performers convert 76% of their completed tours to registered or waitlisted 

Additionally, staff time is consolidated through the automated communication provided by an online tour scheduler, limiting the back-and-forth between parents and staff. Tour completion success rates are notably raised through streamlined solutions present in a CRM system.  

Look for childcare CRM software that includes tour scheduling functionality and customizable workflow automations. This ensures that you can set personalized scheduling periods, according to you and your team’s availability, so you are never caught off guard by a self-scheduled parent tour. 

2) Offer digital childcare enrollment and an option to pay fees online 

Parents enjoy the self-service aspect of online childcare enrollment. It allows parents to easily input family information, emergency contact information, consent and agreements, medical information, and fill out necessary state forms without needing to make multiple trips to the center or fill out cumbersome stacks of paper forms.  

Because 42% of millennials don’t own a printer, printing out paperwork is a major inconvenience. Search for childcare CRM software that enables parents to upload important documents – allergy information, immunization records - and lets you upload required files like your parent handbook.  

Simplify the parent journey.  Allow parents to e-sign documents and accept pre-enrollment payments online with a credit card, debit card, or direct debit (ACH). This saves time for parents and for staff, reducing trips to the center for parents and minimizing trips to the bank for directors. Plus, never worry about payment privacy again. Look for a solution that ensures financial data is encrypted, transmitted, and stored securely.  

3) Pre-fill form information whenever possible

Redundancy in childcare enrollment paperwork takes away valuable time. Choose online enrollment software that integrates with your lead management software, so you can pre-fill digital enrollment packets with information you have already collected in your childcare CRM. 

When filling out paper enrollment forms, parents are often required to fill out the same information an average of 9 times. This can lead to lower rates of satisfaction and delayed registration. With online registration, families’ information can be pre-populated using contact details from your CRM. So, when parents open their online enrollment packet for the first time, details like their name, child’s name, phone number, home address, and expected start date are already filled out. This ensures that parents won’t be filling out the same information numerous times.  

Overall, you can capture more enrollments by providing user-friendly, self-service options for parents to complete at their convenience. See how more families enroll at the end of your pipeline because of simple and secure online payment and registration. Easily enhance the parent enrollment journey with a digital experience.  

Learn how enabling parents to self-serve increases conversion success by downloading our full 2022 Building Blocks for Success report.   

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Hope Dasher

Written by Hope Dasher

Hope Dasher is a marketing professional with years of SEO content writing and social media strategy experience. With a bachelor's degree from The University of Texas at Dallas in Psychology and Child Development and an emphasis in language, she has extensive knowledge in the childcare system, effective marketing strategies, and copywriting. Hope serves as a copywriter for ChildcareCRM’s marketing team.

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