How COVID-19 Re-defined our Priorities

By Sierra Rossing on Dec 2, 2020 11:23:06 AM

The following is an excerpt from the first episode of ChildcareCRM: The Podcast (available on Spotify and Apple Podcasts).

Sierra Rossing, Content Marketing:
"Can you identify some major changes you've seen in the industry or within the company over the past year and through the initial onset of COVID-19?"

Matt Amoia, CEO:
"It’s certainly been a tough a situation for us in general, both as humans and as business operators, to experience what we're going through in our country and the broader world.
At ChildcareCRM, it's forced us to take a hard look at the business and be real about what we're doing well and what we can improve on going forward because it is truly a different world than it was back in January and February of this year…

From a business perspective, we’ve analyzed our product offerings and customer feedback and we’ve realized that our CRM solution works best for those with multiple centers. Although we have many customers who have one to five centers using the solution and seeing value, we realize it could be a better experience for them if it were optimized for operators at that level. These owners and directors don't necessarily need as much of the horsepower and feature functionality that the current platform possesses. Some components are possibly clogging up their view and affecting how effectively they can use our tool today.

So, we've been hard at work to make sure that we're developing versions of our product that work for everybody… No matter their size or their business goals, we want to and we can help. With the new ChildcareCRM product, even those who are making the transition for the first time from pen and paper to software can manage that with ChildcareCRM and they can see all the same benefits as a larger organization who may potentially have advanced technology experience and a dedicated internal team."


We are extremely proud to announce the launch of our new product for smaller operators. With the NEW ChildcareCRM, managing your enrollment is easy, automated, and optimized for success! This product provides access to every owner, director, and center so you can take control of your enrollment process and achieve your full operating potential.

ChildcareCRM’s new platform experience includes the following key features:

  • Efficient Lead Management: manage tasks and schedule meetings all from a single tab.
  • Improved Marketing Templates: use our updated email and text templates to easily build and send campaigns! Customize your templates with our new drag & drop capability.
  • Optimized Messaging: use our new two-way messaging system for parent communications, which creates a direct link between new families and the center location.
  • Improved Performance Dashboards: enable users to monitor lead management performance more easily and clearly.

To learn more about the NEW ChildcareCRM and how it can help you stay connected to parents and optimize your enrollment, visit our product page.


Sierra Rossing

Written by Sierra Rossing

Sierra Rossing is experienced in Content Marketing with a proven track record in marketing strategy, graphic design, copywriting, and social media management. Sierra attended the University of North Texas where she graduated with a Bachelor of Arts in Communication Studies and a minor in Spanish. Sierra is passionate about helping to grow companies and guiding them as they build their brand and establish their marketing message within their desired marketplace.

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