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Grow Your Business with These 5 Tips from Childcare Enrollment Experts

Don’t make your job harder than it needs to be.  

As a childcare professional, you’re constantly being pulled in multiple directions and rarely have enough time in the day to get everything done. 

Our Customer Success team recently sat down and compiled their best tips for streamlining enrollment and running your business hands-free. Continue reading to get their top 5 recommendations so you can continue delivering a positive parent experience while saving valuable time. 

1) Capture inquiries from every possible direction.  

Inquiries can come from a wide variety of sources - including Facebook, your website, phone calls, and lead generation platforms like Winnie or Kinside. Set yourself up for success by integrating ChildcareCRM with these platforms. 

2) Follow up fast with new families.  

The sooner you can get new families to tour your center, the better. Top-performing ChildcareCRM users schedule 79% of their tours within 24 hours or less. To achieve this, include a link to your Parent-Scheduled Tours calendar in your initial follow-up emails and texts.  

3) Maintain regular communication with waitlisted families.  

Avoid missing out on potential revenue; plus, fill spots as soon as they become available by keeping in touch with your waitlisted families. Our enrollment experts suggest sending nurture emails and texts at regular intervals with industry news, educational tips, and updates about what’s going on at the center.  

4) Digitize the parent’s enrollment experience.  

Today's parents want convenience and simplicity when enrolling for care. Give parents what they’re looking for by digitizing your childcare forms and accepting pre-enrollment payments online. Learn more about FORMS and PAY. 

5) Stay in touch with families who have become disengaged - through effective nurture campaigns.  

Staying in touch with Lost Opportunities is an essential part of enrollment success. Try creating automated nurture campaigns with 8-10 communications each. Spread your communications out over several months to re-engage these leads. 

email template

Free template for childcare nurture campaigns 

ChildcareCRM is Here to Ensure Your Center Remains Successful 

By following these tips from our enrollment experts, you ensure that wherever families are in your funnel they will always have a positive experience. 

Learn More

Increase enrollment conversions and boost organization with one click. Learn more about ChildcareFORMS and ChildcarePAY to effortlessly digitize enrollment registration and accept payment fees online. 

Learn More About ChildcareFORMS

Are You a Current User?

To get started with Parent-Scheduled Tours, set-up a new system integration, or see FORMS and PAY in action – contact one of our incredible Customer Success Advocates today! 

See ChildcarePAY In Action


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