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Childcare Business Owners Uses ChildcareCRM to Improve Parent Engagement

Many centre directors and owners are probably asking the same questions every day. How is my centre doing? How many family leads have come through today? How much revenue can my centre approximately bring in this month?  

Queensland Childcare Services is a privately owned childcare business who service families across the Queensland region. The find it vital they are at the forefront of industry and sector changes, to provide the best for their families and children. As a growing business many families are wanting care from QCCS for their educational quality, however, with the influx it can be hard for centre directors and even an enrolment team to keep up who to follow up with or when. We spoke with Sally Vague at QCCS, to talk about what made her choose ChildcareCRM and how it helped centre directors across Queensland keep up with their family leads. 

For some centres these questions are difficult to answer. But for other childcare providers like Queensland Childcare Services (QCCS), it’s just a click away. Since implementing ChildcareCRM into their business process, QCCS has more clarity and transparency across all of their centre locations.  

QCCS uses ChildcareCRM’s real-time dashboard to get insight on how many leads are coming through the door, how many tours are booked, and how many families are moving across the enrolment journey. Centre directors see this information as soon as they login into ChildcareCRM. They no longer need excel spreadsheets or pen and paper to keep track of this information. All they need is one screen. 

In addition to dashboards, QCCS uses several ChildcareCRM reports. Their favourite report is the ChildcareCRM ‘Source of Leads” report which provides information on where leads are coming from, whether it’s paid social ads, their website, or phone calls. By analysing this information, childcare providers can budget for marketing campaigns based on what’s working best.  

Read the full success story to see more features they have used and benefits gained since they have joined ChildcareCRM.

Meet The Author

Pikka Turangan is an experienced marketer with a demonstrated history of working in the childcare industry. She is highly skilled in communications, copywriting, marketing strategy, campaign management, and event management. Pikka received her Bachelor of Business Administration (B.B.A.) with a focus in Marketing from Queensland University of Technology. She serves as the Marketing Manager for ChildcareCRM's Australian market.

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