doodle bugs! children's learning academy location at dusk

Doodle Bugs! Improves Parent Response Time Across 17 Locations with ChildcareCRM

By Sierra Rossing on Aug 11, 2021 6:30:00 AM

Doodle Bugs! Children’s Learning Academy, a family-owned and operated organization, was founded in 1992. Their dedication to high-quality childcare and continuous improvement has helped them expand to 17 centers throughout New York, Pennsylvania, and Florida.

As their business grew, so did their workload.

Prior to working with ChildcareCRM, each Doodle Bugs! location used an enrollment binder to individually keep track of families that toured their center along with potential enrollments.

Doodle Bugs! needed a smoother, faster, and more organized way to keep track of and respond to their leads.

Now they use ChildcareCRM to store family information along with their status—new inquiry, engaged, tour scheduled, tour completed, waitlisted, and registered—all in one place. Doodle Bugs! sends automated emails and texts to families in each status to move them forward to enrollment.


Not only does this save staff time, it also provides immediate responses to parents throughout their journey.

“We’ve seen an increase in conversion rate from lead to enrollment and our waitlists are steadily filling up again. Best of all, parents love the fast responses they get from us, and we love how easy it is to keep in touch with families.”

- Tracy Touris, Customer Relations Specialist at Doodle Bugs!

Doodle Bugs! has been using ChildcareCRM since 2011 to streamline the enrollment journey, including the tour scheduling process with Parent Scheduled Tours linked directly from their own website.

“We love making things easier for our families. Having parent-scheduled tours on our website is another convenience for today’s busy families.”

- Tracy Touris, Customer Relations Specialist at Doodle Bugs!

Based on their success using ChildcareCRM, Doodle Bugs! decided to move from paper-based registration to digital registration using ChildcareFORMS.

With ChildcareFORMS, Doodle Bugs! emails a registration link to parents who then complete their registration forms online. Doodle Bugs! can specify which fields are required so they always receive complete registration packets. The finalized forms are automatically added to ChildcareCRM without staff members lifting a finger.

“Registration is convenient for families and so much easier for staff members to manage.”

- Tracy Touris, Customer Relations Specialist at Doodle Bugs!

Download the full success story here to learn more about how Doodle Bugs! utilizes ChildcareCRM to improve their response rates with inquiring families and increase conversion rates.


Special thanks to Tracy Touris and Doodle Bugs! Children's Learning Academy for their insight regarding their experience using ChildcareCRM and ChildcareFORMS.

Sierra Rossing

Written by Sierra Rossing

Sierra Rossing is experienced in Content Marketing with a proven track record in marketing strategy, graphic design, copywriting, and social media management. Sierra attended the University of North Texas where she graduated with a Bachelor of Arts in Communication Studies and a minor in Spanish. Sierra is passionate about helping to grow companies and guiding them as they build their brand and establish their marketing message within their desired marketplace.

Enroll more families with online registration.

Don't waste time on enrollment paperwork—sending reminders, chasing down missing information. With ChildcareFORMS, our industry-standard online enrollment packet makes registration easy for everyone.