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CRM vs CMS: The Answers You Have Been Looking For

By Pikka Turangan on Sep 23, 2021 5:02:00 PM

When you think about the best complimentary items, you might think about tea and biscuits, or popcorn and a movie. We are going to introduce to you a new complimentary item that is important to have in a centre for success and long-term stability.  

You might think CRM (Customer Relationship Management) software and CMS (Childcare Management System) software are two completely different systems and wonder how they complement each other...

Because both systems hold information about your families, it’s important that they talk to each other to keep family data in synch. By using a CRM and CMS together, you can streamline the parent journey from enquiry to enrolment and beyond.

1) What’s the difference between a CRM and CMS?

If your centre needs to manage enquiries or leads more efficiently, then you need CRM software. CRM software helps you grow your childcare business with less work. Capture and convert family enquiries into enrolments. Organise family information, leads, and communications—all in one place. Automatically communicate with families over the time it takes to nurture them into an enrolment. Plus, customised reporting helps you analyse your centre’s performance and conversions.  

While CRM software helps you get more families enroled, CMS software helps you manage families after enrolment.  CMS software handles attendance, booking management, payments, and learningIt’s typically used by educators at your centre. 

See below for a clearer overview of the difference between a CRM and CMS platform: 

Feature List_AU

2) When you say partner integration, what does that mean? 

Partner integration means that your CRM software talks to your CMS software. For example, if you update a family record in CRM, it’s automatically updated in your CMS. This saves you the time of manually changing to CMS to have the most updated information. Data from one system flows directly to the other saving time and reducing human error. 

AU_CRM.CMS2

3) Does ChildcareCRM integrate with the top CMS platforms?  

Yes! ChildcareCRM integrates with some of the best and most popular systems such as: 

AU_CRM.CMS3
4) What are the benefits of integrating my CRM with my CMS software? 
  • Family information stays up to date: Information will always remain current in both systems. 

  • Save time: No double data entry reduces the manual effort required to keep family information updated. 

  • Transition seamlessly: The connection doesn't just stop with family details but extends for enrolment status, documents and more. 


Get the most out of your software. As you begin strategizing about how to take your centre to the next level, consider the systems and technology you already have in place. What problems can they solve that you might not be considering yet? Can your systems communicate with each other to make your life easier? 

Learn more about software integrations and our partners on our Integrations Overview page. 

Pikka Turangan

Written by Pikka Turangan

Pikka Turangan is an experienced marketer with a demonstrated history of working in the childcare industry. She is highly skilled in communications, copywriting, marketing strategy, campaign management, and event management. Pikka received her Bachelor of Business Administration (B.B.A.) with a focus in Marketing from Queensland University of Technology. She serves as the Marketing Manager for ChildcareCRM's Australian market.

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