There are 4 (not 3) important dates worth jotting down on your enrollment retention calendar. Each time period has a set of goals you want to accomplish before that date to ensure you’re maximizing your enrollment potential.
It’s often said that the task of enrollment retention begins only after a family has enrolled. Unfortunately, for many centers that means they’re missing out on valuable time in the pre-enrollment stage to begin using valuable retention principles.
Provide families with a seamless registration and onboarding experience. The more you can minimize the hassle of scheduling tours, filling out paperwork, and making enrollment fee payments for new families, the more likely they are to start with a highly positive outlook on your center.
Simplify Tour Scheduling
Scheduling a tour is one of the most important steps in the parent journey for a childcare center. But the process of scheduling a tour is inconvenient for parents. They have to fill out a form or call during business hours to request a tour. It can take hours or days to lock down a date and time after calls and emails back and forth.
Today’s parents don’t want to drive to the center to pick up packets or drop them back off afterward. Further, did you know that parents are asked to fill out the same information an average of 9 times during the enrollment process? Yikes! Who has time for that... not today's parents.
Sierra Rossing is experienced in Content Marketing with a proven track record in marketing strategy, graphic design, copywriting, and social media management. Sierra attended the University of North Texas where she graduated with a Bachelor of Arts in Communication Studies and a minor in Spanish. Sierra is passionate about helping to grow companies and guiding them as they build their brand and establish their marketing message within their desired marketplace.