ChildcareCRM: The Blog

Explore. Learn. Engage

Stay Updated

Stay up to date on the latest childcare marketing trends, strategies, and tactics

I agree to receive product related communications from ChildcareCRM as detailed in the Privacy Policy, and I may manage my preferences or withdraw my consent at any time.

4 Ways to Maintain Communication with Your Families During COVID-19

By Pikka Turangan on Nov 23, 2021 12:15:00 AM

The COVID-19 pandemic has made businesses around the world question their current strategies, especially childcare centres. It's important to not lose touch of your families at this time, but rather to maintain strong and consistent communication with ...

Read the Post

Recent Articles

How to Optimize Your Enrollment Strategy

By Sierra Rossing on Mar 5, 2021 10:17:28 AM

Enrolling new and inquiring families is a vital part of your childcare business' success. It's important to understand what strategies are more likely to help you win conversions and create evangelists for your childcare center. 

Lisa Henkel serves as...

Read the Post

How to Measure Your Childcare Business Performance

By Sierra Rossing on Feb 24, 2021 10:28:14 AM

A key performance indicator (KPI) is a type of business performance measurement that helps to evaluate the successes or areas of improvement for an organization.

KPIs can be used to monitor large scale business objectives and the overall health of the...

Read the Post

Streamline the Parent’s Journey: From Inquiry through Post-Enrollment

By Sierra Rossing on Feb 2, 2021 6:00:00 AM

Millennials were one of the first generations to grow up in the digital age, and they use social media, texting, and their mobile devices more than any other parent demographic has in the past. 

Therefore, finding ways to interact with parents through...

Read the Post

Texting is the New Email: How to Communicate with Today's Parents

By Sierra Rossing on Jan 20, 2021 3:24:02 PM

It’s no secret that Millennials are quickly becoming the world’s most numerous generation; and the number of Millennials who are becoming parents is growing. In fact, a recent study conducted by the Pew Research Center found that 80% of today’s parents...

Read the Post

Free Digital Marketing Tools For Your Childcare Center

By Sierra Rossing on Dec 16, 2020 3:24:08 PM

This article was written in collaboration with Genevieve Carbon, the head of Marketing at Kangarootime

In ChildcareCRM’s 2020 Building Blocks For Success report, we found that, on average, 53% of ChildcareCRM users’ leads came from web sources. This...

Read the Post

How COVID-19 Re-defined our Priorities

By Sierra Rossing on Dec 2, 2020 11:23:06 AM

The following is an excerpt from the first episode of ChildcareCRM: The Podcast (available on Spotify and Apple Podcasts).

Sierra Rossing, Content Marketing:"Can you identify some major changes you've seen in the industry or within the company over the...

Read the Post

Start Receiving More Online Reviews

By Sierra Rossing on Nov 5, 2020 7:00:00 AM

82% of consumers read online reviews for local businesses, according to Bright Local.

Having a variety of online reviews is essential for any business but I would argue that it is even more important in the childcare industry. I don’t have to tell you...

Read the Post

Why You Should Be On Social Media

By Sierra Rossing on Sep 2, 2020 4:52:45 PM

Did you know that there are over 3 billion social media users across the globe? In today’s digital age, social media has become an essential tool for child care centers to appeal to prospective families and increase enrollment. Social media also allows...

Read the Post

Enroll more families with online registration.

Don't waste time on enrollment paperwork—sending reminders, chasing down missing information. With ChildcareFORMS, our industry-standard online enrollment packet makes registration easy for everyone.