ChildcareCRM: The Blog
Explore. Learn. Engage
Stay up to date on the latest childcare marketing trends, strategies, and tactics
On July 4, 1776, the United States finally became an independent nation.
The Fourth of July is a popular day that Americans use to celebrate their independence and patriotism. This federal holiday is the perfect opportunity to educate and celebrate...Read the Post
In the past, parents and guardians have been subject to high childcare fees with minimal support or financial assistance. But as the country elects a new Prime Minister, families all over Australia are starting to see a better outcome for childcare costs.Read the Post
Keeping waitlisted and enrolled families engaged can be hard, especially during school holidays.
School holidays are jam-packed with different types of tasks, events and celebrations that keep everyone busy. At these times, parents can be easily...Read the Post
In today’s world, data is power. It’s imperative for your nursery’s success that the correct data is being collected, understood, and effectively utilised. ‘Integrated Solutions’ is the tech industry’s term for enabling your different systems to...Read the Post
Facebook has 2.8 billion monthly active users - which makes it a popular platform for childcare businesses to interact with prospective parents and generate new family leads. In a single day, you and your team are juggling communications with parents in ...Read the Post
How you choose to communicate with others often sets the basis for your relationship with them. That can be friends, family, or while running your nursery, parents. As a caretaker or practitioner of their children you’re faced with many situations that...Read the Post
Automate your strategic marketing campaigns for every stage in the prospective family’s registration journey.
59% of marketers say their biggest challenge is having enough time to create engaging content and campaigns that successfully nurture families...Read the Post
In a 2021 survey by ChildcareCRM, 71% of owners and directors responded that they use Facebook to help grow their childcare businesses.
Facebook allows you to engage both current and prospective families without needing to meet people face to face,...Read the Post
For the past eight years, ChildcareCRM has analysed aggregated data from our expanding customer base—composed of more than 4,000 childcare settings—to identify insights and recommendations to scale your childcare business. ChildcareCRM’s goal is to share...Read the Post
For the past eight years, ChildcareCRM has analysed aggregated data from our expanding customer base—composed of more than 4,000 childcare centres—to identify insights and recommendations to scale your childcare business. ChildcareCRM’s goal is to share...Read the Post
After conducting our annual analysis of ChildcareCRM users across more than 4,000 childcare providers, our findings show that the number of opportunities and conversion rates for nurseries have returned to pre-pandemic levels. As you begin planning for...Read the Post