ChildcareCRM: The Blog
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Stay up to date on the latest childcare marketing trends, strategies, and tactics
YMCA of Orange County uses its youth development, healthy living, and social responsibility programs to strengthen communities in Orange County, East San Gabriel Valley, Pomona Valley, and Riverside County. In order to increase enrollment across their...Read the Post
Let’s address the elephant in the room and something I don’t usually say out loud here at ChildCareCRM… There are many issues that feed into a lack of enrollment and, contrary to popular belief, one of the biggest issues is staffing.
I mean come on guys,...Read the Post
As an owner or operator of a child care organization, you know how crucial your relationships with parents can be in relation to your success. The idea of managing your relationships may not be a new idea, but implementing a system or software to help...Read the Post
Childcare organizations often find themselves looking for a way to nurture potential enrollments, communicate with incoming leads and re-engage lost opportunities. If any of these are on your to-do list, a drip campaign may be the solution you're looking...Read the Post
Where is your cell phone right now? Probably within an arm’s reach, right? For some of us, it ’s even closer than that (thank you, smart watches).
According to mobileSQUARED, 90 percent of all texts are read within the first three minutes.
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When you run a successful child care organization, one of your many goals is delivering world class partnership and service to your prospective and currently enrolled families. Understanding the needs of your incoming customers requires more than just...Read the Post
What do you picture when I say “millennial?” A tech dude in a hoodie? A college student with her face behind a phone? You probably aren’t picturing a parent managing the balancing act of life, including multiple children. As the oldest of the millennial...Read the Post
These days, it seems like marketing your center is a moving target. Strategies and best practices se em to change on a dime and potential families we’re reaching out to have new expectations and enrolling behaviors that didn’t exist in years past.
There's...Read the Post
In today’s economy, even the most successful centers can find themselves walking the line of increasing expenses and flat-lining revenue. Having a tight budget for marketing doesn’t mean you shouldn’t market at all or settle for subpar marketing...Read the Post
What will you clean out this spring?
As we move into the new season, you may find your thoughts turning to cleaning up and beginning a fresh start. It is also the mid-point between two academic years' enrollment efforts. The next six weeks is a great...Read the Post
It’s no secret: Your ChildCareCRM system tracks so much information about each family that it can be hard to know which fields are important and which are just added perks to help you build a conversation. I can make a case for why each field and...Read the Post