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Train Childcare Staff to Improve Tour Conversion Rates [5 Steps]

By Pikka Turangan on Jan 18, 2022 3:01:57 PM

Tours are one of the most important conversion points during the childcare enrolment process. It’s essential that you equip your centre directors and childcare staff to encourage families toward enrolment.Focus on ways to standardise and enhance the...

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Recent Articles

Hiring? Ask These 3 Questions, Find Your Perfect Fit

By Emily Smith on Aug 14, 2018 4:49:00 AM

Let’s address the elephant in the room and something I don’t usually say out loud here at ChildCareCRM… There are many issues that feed into a lack of enrollment and, contrary to popular belief, one of the biggest issues is staffing.

I mean come on guys,...

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5 Signs It’s Time for a CRM System

By Emily Smith on Aug 7, 2018 1:30:00 AM

As an owner or operator of a child care organization, you know how crucial your relationships with parents can be in relation to your success. The idea of managing your relationships may not be a new idea, but implementing a system or software to help...

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3 Must Haves for a Successful Drip Campaign

By Emily Smith on Jun 26, 2018 5:17:00 AM

Childcare organizations often find themselves looking for a way to nurture potential enrollments, communicate with incoming leads and re-engage lost opportunities. If any of these are on your to-do list, a drip campaign may be the solution you're looking...

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3 Ways Top Child Care Centers Use Text Message Marketing

By Emily Smith on Jun 21, 2018 5:36:00 AM

Where is your cell phone right now? Probably within an arm’s reach, right? For some of us, it ’s even closer than that (thank you, smart watches).

According to mobileSQUARED, 90 percent of all texts are read within the first three minutes.


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Unified Enrollment Team: Hidden Gold Mine

By Emily Smith on Jun 14, 2018 5:24:00 AM

When you run a successful child care organization, one of your many goals is delivering world class partnership and service to your prospective and currently enrolled families. Understanding the needs of your incoming customers requires more than just...

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Marketing to Millennial Parents

By Emily Smith on Apr 6, 2018 4:14:00 AM

What do you picture when I say “millennial?” A tech dude in a hoodie? A college student with her face behind a phone? You probably aren’t picturing a parent managing the balancing act of life, including multiple children. As the oldest of the millennial...

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The ABCs of Small Business Marketing

By Emily Smith on Apr 5, 2018 6:18:00 AM

These days, it seems like marketing your center is a moving target. Strategies and best practices se em to change on a dime and potential families we’re reaching out to have new expectations and enrolling behaviors that didn’t exist in years past.


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Marketing on a Budget

By Emily Smith on Mar 30, 2018 6:22:00 AM

In today’s economy, even the most successful centers can find themselves walking the line of increasing expenses and flat-lining revenue. Having a tight budget for marketing doesn’t mean you shouldn’t market at all or settle for subpar marketing...

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Spring Into a New Season of Growth

By Emily Smith on Mar 28, 2018 6:29:00 AM

What will you clean out this spring?

As we move into the new season, you may find your thoughts turning to cleaning up and beginning a fresh start. It is also the mid-point between two academic years' enrollment efforts. The next six weeks is a great...

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The Crucial Step You’re Overlooking in Your ChildcareCRM

By Emily Smith on Mar 6, 2018 4:08:00 AM

It’s no secret: Your ChildcareCRM system holds so much information about each family that it can be hard to know which fields are important and which are just added perks to help you build a conversation. I can make a case for why each field and dropdown...

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Enroll more families with online registration.

Don't waste time on enrollment paperwork—sending reminders, chasing down missing information. With ChildcareFORMS, our industry-standard online enrollment packet makes registration easy for everyone.