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2 min read

ChildcareCRM and Winnie Now Integrate

By Jerad Lally on Oct 13, 2020 12:00:00 PM

The new integration enables childcare seekers and centers the ability to easily connect with one another, while driving new growth for centers by filling openings quickly.

Topics: News
3 min read

ChildcareCRM and Kidsoft now integrate

By Jerad Lally on Oct 9, 2020 2:05:04 PM

ChildcareCRM and Kidsoft now integrate to help power more effective communication between parents and childcare centers.

The ECEC sector can now easily harness the power of robust communication tools at any stage of a parent journey with ChidcareCRM’s and Kidsoft’s new integration.

Topics: News
3 min read

Why You Should Be On Social Media

By Sierra Rossing on Sep 2, 2020 4:52:45 PM

Did you know that there are over 3 billion social media users across the globe? In today’s digital age, social media has become an essential tool for child care centers to appeal to prospective families and increase enrollment. Social media also allows for an increase in positive communication with parents. I have found some of my favorite companies through social media. In fact, I just found my new foster dog from a rescue group that I follow on Instagram!

Topics: Childcare Marketing
3 min read

The Time to Engage is Now!

By Teddy Hook on Jul 20, 2020 9:43:43 AM

Topics: Technology Childcare
3 min read

Procare Solutions and ChildcareCRM Announce Deeper Partnership with Two-Way Integration

By Jerad Lally on Jun 16, 2020 1:57:35 PM

Child care businesses can now seamlessly bridge the transition from lead to enrollment

Topics: News
3 min read

Communicating with Parents (Effectively)

By Brian Strauss on Jun 12, 2020 3:52:11 PM

How you choose to communicate with others often sets the basis for your relationship with them. That can be friends, family, or while running your child care center, parents. As a caretaker or educator of their children you’re faced with many situations that require a bit of nuance. These are situations where you have to walk a line between informative and sensitive, of stern and empathetic, to build those relationships. Sometimes a simple misunderstanding of tone is all it takes to damage a relationship.

Topics: Technology Marketing
4 min read

How to Make Follow Up Work to Rebuild Enrollment

By Julie Wassom on Jun 5, 2020 10:02:58 AM

As you launch your enrollment recovery plan for re-opening your centers, one of the most essential facets is a strong, consistent, follow up strategy. Here are a few steps below to consider:

Topics: Technology Guest Marketing Enrollment
2 min read

ChildcareCRM and Kinside Partner to Power Enrollment

By Jerad Lally on May 21, 2020 7:10:02 PM

ChildcareCRM and Kinside partner to help power connections between parents and child care centers.

The new partnership gives parents a much needed platform to find child care and centers the ability drive new growth by filling openings quickly.

Topics: Technology Enrollment
2 min read

A Message From Our CEO

By Matt Amoia on Mar 19, 2020 11:37:30 AM

Dear ChildCareCRM Community,

Topics: News
3 min read

Time to Scheduling Tours is a Factor in Conversion Success

By Brian Strauss on Mar 5, 2020 9:03:16 AM

In the age of instant gratification, response times matter more than ever. From the moment an inquiry makes contact with your center, the seconds make the difference in whether or not they’re a win. Response times have a significant impact on the rate of conversion for inquiries. In our recent Enrollment Benchmarks report we found that our top performing centers had booked 85% of their tours within 24 hours. By contrast our lowest performing centers booked 70% or less of their tours in the same period of time.

2 min read

ChildCareCRM Appoints Matt Amoia as New CEO

By Brian Strauss on Feb 11, 2020 8:07:12 AM

Amoia's appointment positions the company well for next phase of growth.

Dallas, TX - ChildCareCRM, the leading sales and marketing software platform specifically built for the childcare industry, today announced the promotion of Matt Amoia to Chief Executive Officer, effective February 1, 2020. Co-founder Chuck Gibbs will continue to play an integral role in the company’s enterprise sales and overarching vision as Chairman of the Board.

Topics: News
3 min read

Improving Your Conversion Rates Through Best Practices

By Brian Strauss on Jan 30, 2020 1:16:02 PM

With a few key best practices, you can significantly improve your inquiry conversion rates. These best practices are shown to drive enrollment in a really meaningful way and when coupled with the use of a CRM (customer relationship management) system, it's a powerful combination. It’s an ongoing exercise though, where you need to regularly reevaluate your processes to see what is working and what isn’t.

Based on our recent Benchmarks Report, we've compiled a few basic principles to help you drive and improve your conversion rates through the implementation of these best practices:

Topics: Childcare Marketing Enrollment
3 min read

The Importance of Leading with Your Web Strategy

By Brian Strauss on Jan 15, 2020 3:45:35 PM

Over the past four years, there has been an upward-moving trend that has shown a significant uptick in reliance on the web, making utilization of features like self-guided tours and marketing automation essential to long term growth in enrollment.

Topics: Technology Marketing Enrollment
2 min read

Using Drip Campaigns to Increase Enrollments

By Brandon Salisbury on Dec 9, 2019 10:00:00 AM

Often child care organizations find themselves looking for a way to nurture potential enrollments, communicate with incoming leads and re-engage lost opportunities.

Topics: Childcare Marketing Enrollment
1 min read

Why the Number 7 is Key to Growing Enrollment

By Brandon Salisbury on Dec 2, 2019 10:00:00 AM

Research shows the average family needs to see a center’s message seven times before they’ll decide to enroll.  We all know that families come to us with all kinds of worries and concerns when enrolling their child in our center and we have a lot of work to do to overcome those worries.

Topics: Childcare Marketing Enrollment
2 min read

Child Care Marketing Tips for the New Year

By Brandon Salisbury on Nov 19, 2019 7:00:00 AM

We blinked and it’s here! Well, almost. As the calendar turns and we look back at the inquiries and tours that rolled in, you might be wondering how to improve this year over last.

Topics: Childcare Marketing Enrollment
2 min read

ChildCareCRM Wins High Honors From Capterra

By Brandon Salisbury on Sep 26, 2019 9:00:00 AM

ChildCareCRM is now ranked among the world’s best businesses on Capterra, the software selection and review site that gathers more than 500,000 verified reviews every month. Capterra is widely recognized as offering the largest user-driven perspective on software anywhere on the internet.

Topics: Education Testimonials
1 min read

Pre-Conference VIP Customer Event

By Jerad Lally on Sep 13, 2019 3:00:00 PM

Improve Your 2020 Vision With ChildCareCRM.

Here at ChildCareCRM, we want to empower you with knowledge and tools to help you eliminate worries, reduce frustration, and fill your empty seats.

Topics: Education
2 min read

4 Tips For Data-Driven Child Care Enrollment

By Brandon Salisbury on Jul 2, 2019 9:02:00 AM

Is the secret to increasing enrollment found at your local ballpark? 

A few years ago, the movie Moneyball gave us some great lessons in using data to drive results. In the movie, the Oakland A’s used a process called sabermetrics to drive wins. Sabermetricians collect and summarize the relevant data from this in-game activity to answer specific questions. In the movie, Peter Brand, says, ”It's about getting things down to one number. Using the stats the way we read them, we'll find value that no one else can see.” 

We live in an increasingly competitive market where families have options, so it’s important to follow the advice of Steve Jobs and “think different” in how we approach enrollment. To “think different,” let’s look at four common uses of data in the child care industry, which are understanding the market, eliminating waste, tracking performance, and solving problems. 

Understanding the Child Care Market 

We can utilize data from the enrollment process to understand the market, and to discover unique selling points to highlight in our direct mailers, social media ads, and prospecting emails. We also want to evaluate factors that are leading prospective enrollments to our competitors so that we can make necessary adjustments. Finally, keeping an accurate record of how parents hear about us can exploit areas that are producing results, but could also give insights into where we are wasting marketing dollars. 

Eliminating Waste 

It is estimated that inefficiencies cost businesses anywhere between 20-30% of their revenue every year. What could enrollment look like with an extra 20-30% in your marketing spend? When done correctly, data can help us eliminate wasted resources by mapping out our market to see which key areas or neighborhoods respond better than others to our messaging. Data can also show us how parents prefer to receive communication. 

Tracking Child Care Enrollment Performance 

Obviously, it is important to understand how many inquiries we are seeing, but a deeper dive will help us understand how many inquiries we are gaining, how long it takes to contact our inquiries, and our conversion rate on tours. 

Solving Enrollment Problems 

After a slow enrollment month, how do you pinpoint and assess what went wrong? Reviewing your conversion rates at each point in your follow up process can help determine areas for improvement. Looking at statistics such as our tasks per inquiry help us determine if we need to increase the engagements for each family to help us convert at a higher rate. Tracking lost opportunity reasons can give us good data on families who might be prime candidates for an outreach campaign to catch up. Ideally, the generation of this information would be automated so that we can spend less time looking for good data, and more time using the data to make an informed decision that will lead to growth in our enrollment. 

Topics: Technology
2 min read

One Thing You Should Do at User Group

By Chuck Gibbs on Oct 10, 2018 4:22:00 AM

Register for User Group

Here at ChildCareCRM, we want to empower you with knowledge and tools so you can get back to doing what you love doing: impacting the lives of children.

Topics: Education
3 min read

Building the Right Metrics for Your Team

By Sarah Ratliff on Aug 21, 2018 4:39:00 AM

Does your staff know what it takes for them to be successful? Do they know what goals they have to hit every day to be able to say they met or exceeded the mark?

Topics: Technology
4 min read

Hiring? Ask These 3 Questions, Find Your Perfect Fit

By Emily Smith on Aug 14, 2018 4:49:00 AM

Let’s address the elephant in the room and something I don’t usually say out loud here at ChildCareCRM… There are many issues that feed into a lack of enrollment and, contrary to popular belief, one of the biggest issues is staffing.

Topics: Education
2 min read

Networking Like a Pro

By Taylor Jasper on Aug 13, 2018 4:55:00 AM

The websites we once used strictly for sharing pictures of family and tending to virtual farms has changed considerably within the last few years. More businesses and business professionals are now making their social media accounts and extension of their resume, resulting in a process called "networking." Networking is an important tool to have in your toolbelt in order to grow your professional contacts and strengthen your center's business. Online networking is very important, but it's important to remember to stay active in offline situations as well!

Topics: Education
3 min read

5 Signs It’s Time for a CRM System

By Emily Smith on Aug 7, 2018 1:30:00 AM

As an owner or operator of a child care organization, you know how crucial your relationships w

Topics: Education Technology
2 min read

Freedom From Frustration

By Taylor Jasper on Jul 24, 2018 1:59:00 AM

In the words of Dale Carnegie, famed author of How to Win Friends and Influence People, "Our fatigue is often caused not by work, but by worry, frustration and resentment."

Topics: Technology
3 min read

Engaging Teachers, How They Represent Your Brand

By Tony D'Agostino on Jul 19, 2018 2:42:00 AM

Engaging teachers and staff at your childcare business should be your No. 1 priority. It’s ea

Topics: Education Guest
2 min read

Are Emojis Changing the Face of Parent Interaction?

By Taylor Jasper on Jul 17, 2018 3:29:00 AM

Emojis: Hate them or love them, they're here to stay. In the last five years, emojis have infiltrated every aspect of our personal lives and, now, they're beginning to creep into our professional lives.

Topics: Education
2 min read

Freedom From Paperwork

By Taylor Jasper on Jul 10, 2018 3:33:00 AM

I used to work with a woman named Debbie. She was one of the nicest people I’ve ever worked with. She always had a smile on her face and was willing to help.

Topics: Technology
2 min read

Freedom From Empty Seats

By Taylor Jasper on Jul 3, 2018 3:40:00 AM

When it comes to enrollment within your daycare or childcare center, not much is worse than looking into a classroom and seeing empty seats and cubbies. Strictly talking average enrollment costs, one empty seat results in $10,000 in lost revenue every year.

Topics: Education
2 min read

3 Must Haves for a Successful Drip Campaign

By Emily Smith on Jun 26, 2018 5:17:00 AM

Childcare organizations often find themselves looking for a way to nurture potential enrollments, communicate with incoming leads and re-engage lost opportunities. If any of these are on your to-do list, a drip campaign may be the solution you're looking for.

Topics: Education
3 min read

3 Ways Top Child Care Centers Use Text Message Marketing

By Emily Smith on Jun 21, 2018 5:36:00 AM

Where is your cell phone right now? Probably within an arm’s reach, right? For some of us, it

Topics: Technology
3 min read

Unified Enrollment Team: Hidden Gold Mine

By Emily Smith on Jun 14, 2018 5:24:00 AM

When you run a successful child care organization, one of your many goals is delivering world class partnership and service to your prospective and currently enrolled families. Understanding the needs of your incoming customers requires more than just giving an overview of your program and scheduling tours over the phone.

Topics: Education
4 min read

Metrics That Matter

By Sarah Ratliff on May 31, 2018 5:53:00 AM

In the fashion world, trends are always changing. In business, it can feel that way, considering how rapidly information flows through the crazy world that is the internet; and putting your finger on a pattern can feel as frustrating as herding kittens.

Topics: Technology
3 min read

Measured Engagement: Growth Plan Through Brand Identity

By Tony D'Agostino on May 17, 2018 6:05:00 AM

When we talk about measurable areas of a childcare business, we often jump straight to enrollme

Topics: Guest
4 min read

How to Set Goals the SMART Way

By Taylor Jasper on May 4, 2018 5:31:00 AM

As we enter the summer months, odds are that most of us have broken our New Year’s resolutions. According to a study by Reuters, most people do not stick to their New Year’s goals. Whether it be to get more organized, grow enrollment rates or declutter the supply closet, there is a good chance that things became busy and other items took priority.

Topics: Education
2 min read

How to Use ChildCareCRM Forms to Track Your ROI

By Tom Condon on Apr 26, 2018 6:14:00 AM

We all know ChildcareCRM is a fantastic tool for guiding potential families through the enrollment funnel. By thoughtfully setting up drip campaigns, you can deliver the right message at the right time while ensuring NO ONE falls through the cracks.

Topics: Education Guest
1 min read

Marketing to Millennial Parents

By Emily Smith on Apr 6, 2018 4:14:00 AM

What do you picture when I say “millennial?” A tech dude in a hoodie? A college student with her face behind a phone? You probably aren’t picturing a parent managing the balancing act of life, including multiple children. As the oldest of the millennial generation approach mid-30s, you should be.

Topics: Education
2 min read

The ABCs of Small Business Marketing

By Emily Smith on Apr 5, 2018 6:18:00 AM

These days, it seems like marketing your center is a moving target. Strategies and best practices se

Topics: Education
3 min read

Marketing on a Budget

By Emily Smith on Mar 30, 2018 6:22:00 AM

In today’s economy, even the most successful centers can find themselves walking the line of increasing expenses and flat-lining revenue. Having a tight budget for marketing doesn’t mean you shouldn’t market at all or settle for subpar marketing initiatives. Let’s talk about a few things that will drive enrollment interest and cost next to nothing.

Topics: Education
2 min read

Spring Into a New Season of Growth

By Emily Smith on Mar 28, 2018 6:29:00 AM

What will you clean out this spring?

As we move into the new season, you may find your thoughts turning to cleaning up and beginning a fresh start. It is also the mid-point between two academic years' enrollment efforts. The next six weeks is a great time to begin analyzing your efforts from the 2017-18 school year and prepping for the upcoming registration season.

Topics: Education
2 min read

The Crucial Step You’re Overlooking in Your ChildCareCRM

By Emily Smith on Mar 6, 2018 4:08:00 AM

It’s no secret: Your ChildCareCRM system tracks so much information about each family that it

Topics: Education
4 min read

8 Things Keeping You From Closing Your Tour

By Emily Smith on Mar 2, 2018 6:35:00 AM

When we reflect on our tours, we often laser focus on the parent and how they interacted with us (What did they ask? What did their body language say? How did they leave the conversation?) but what about us? What are we bringing to the table in this process?

Topics: Education
1 min read

Summer Camp Marketing Checklist

By Emily Smith on Feb 21, 2018 6:42:00 AM

It’s hard to believe it, but summer is just around the corner. If you haven’t already started creating your marketing materials, it’s crunch time. If your community is anything like mine, parents have plenty of options when considering summer camp or child care options, which makes the promotion and delivery of your message and camp plans even more important.

Topics: Education
2 min read

The Importance of Integrations

By Emily Smith on Feb 14, 2018 3:49:00 AM

Once you’ve made the decision to implement ChildCareCRM and a child care management system, it might seem more manageable to have them separated. If you're looking to streamline your processes and ensure your team is increasing productivity, consider integrating your CMS and your CRM. You may find that you remove opportunities for human error and increase efficiency.

Topics: Technology
3 min read

Millennials at Work: Create a Brand Ambassador.

By Chuck Gibbs on Nov 9, 2017 7:30:00 AM

Be honest. How fed up are you with all of the “marketing to millennials” talk you’ve been hearing the last few years? Everywhere I look – blogs, social media, conference sessions – people seem to be full of advice on how to capture the attention and enrollment of the biggest market demographic out there.

Topics: Education
2 min read

Supercharge Your Productivity with Business Rules

By Chuck Gibbs on Nov 9, 2017 7:29:00 AM

There’s never enough time to do everything that you need to do in a day, is there? Between managing your staff, building relationships with your parents, and spending every moment left with the kids, it’s hard to find the time to keep everything in Child Care CRM up to date. Luckily, Child Care CRM’s “Business Rules” feature is here to help ensure that you get the maximum out of the time you spend in Child Care CRM.

Topics: Education
4 min read

Claiming the Pot of Gold at the End of Your Tour

By Chuck Gibbs on Nov 9, 2017 7:28:00 AM

For a parent, choosing a child care center can come with emotional highs and lows. While they may be excited to find the right fit, they also walk through your doors with guilt and anxiety. Each parent is looking for very specific qualities in a child care center.

Topics: Education
3 min read

Crush the Competition With Effective Competitor Analysis

By Chuck Gibbs on Nov 9, 2017 7:27:00 AM

“Everywhere I look, I’ve got competitors, from the large chains to independent

Topics: Education
1 min read

Client Success Story: Kids ‘R’ Kids of West Allen - Allen, Texas

By Chuck Gibbs on Nov 9, 2017 6:26:00 AM

It isn’t as easy as drawing out a couple of innovative-looking ideas and slapping them on any

Topics: Education Testimonials
4 min read

The Ultimate Check List on Email Marketing for Child Care

By Emily Smith on Nov 8, 2017 5:13:00 AM

Child care advertising seems pretty straight forward, but there are a lot of factors to consi

Topics: Education
3 min read

5 Marketing Tools Everyone In The Child Care Industry Should Be Using

By Emily Smith on Nov 8, 2017 5:12:00 AM

The child care industry is a challenging one, so how do you take your business to the next leve

Topics: Education
3 min read

7 Enrollment Questions Every Boss Wants Answered

By Emily Smith on Nov 8, 2017 5:09:00 AM

It seems like each day in our center we're trying to squeeze so much in that many important things aren’t discussed. Items that have a huge impact on our enrollment conversion might be overlooked because of heavy workloads and unexpected circumstances that require the director's attention. In the midst of our busy days, there are seven pressing questions to which all bosses demand answers. Have them ready at a moment's notice and be ready for the praise to roll in!

Topics: Education